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Click, Clack, Moo: Why you MUST stop dumbing yourself down 12 Aug 2013 | 04:00 pm
Click, Clack, Moo is a book for preschoolers. It’s a story about a group of cows who are unhappy with the general quality of care in their barn. When they find a typewriter, they take the opportunit...
Are Other People’s Opinions Losing You Sales? 8 Aug 2013 | 04:00 pm
A few weeks ago in The Letter we talked about opinions, and how Dave’s and mine rarely match. Speaking of opinions… Jack and I were in the car over the weekend, discussing Hay Day, one of his latest...
Marketers Behaving Badly: Why Your “Sold Out” Sign Can Be Catastrophic 7 Aug 2013 | 04:00 pm
“If you want your copy, and your offer, and your delicious seminars to capture people’s emotions, well, you’ve captured peoples’ emotions. What you capture becomes your responsibility. Handle that r...
How To Live Your Life (by Preacher the kitten) 6 Aug 2013 | 04:00 pm
I have a kitten. His name is Preacher. (He has a sister, too. Her name is Jessie.) (Actually, her name is Jezebel, for obvious reasons, but we didn’t want Jack to know that, also for obvious reason...
If I Were Starting Over Today 5 Aug 2013 | 04:00 pm
When I was a kid, I moved a lot. I went to 13 schools before I finally dropped out. Whenever we went to a new place and I had trouble making friends, some adult would remind me, “If you want to make...
The Answer To “What Should I Do First?” 30 Jul 2013 | 11:14 pm
Every now and again, we are asked the $64,000 question. What should I do first? This is asked by lots of different people in lots of different situations. It is, obviously, asked by people who have...
Hi there, this is Dave. The “Last Sale” is on. 25 Jul 2013 | 10:44 pm
Hi there, this is Dave. Naomi has asked me to officially announce the opening of the sale for her, so here goes. (I won’t be as witty as she is, but that’s a surprise to no one.) The details: We a...
The Final Piece of the Puzzle: Behind the Scenes on a Rebrand in 3+2 Steps 24 Jul 2013 | 08:17 pm
Ahem. [taps microphone, winces at horrible screeching noise, looks sheepish] I have an announcement to make. A long while back, you may have gotten an email that said something like, “Please pardon...
What to do when weird search terms bring people to you 10 Jul 2013 | 10:52 pm
I was looking through a new client intake form recently and one of the things that was mentioned was how, for no clear reason, one of her highest traffic search terms had nothing to do with her websit...
How To Write A Better Tagline 13 Jun 2013 | 11:12 pm
So we’re taking a quick pause from our how to set goals series for a little bit of tactical advice about taglines. For whatever reasons swirl around in the collective unconscious, people freak out abo...
