Jacksonlo - jacksonlo.com
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New Google Local Dashboard – What’s New? (Canadian Edition) 14 Aug 2013 | 04:50 am
Creating a new listing or claiming an existing business listing on Google Local can be an extremely confusing task these days. I work out of Ottawa, and a lot of the new features that Google Local rol...
Deciphering (not set) Traffic in Google Analytics 31 Jul 2013 | 08:50 am
I noticed the other day that the default view for All Traffic sources was the Keyword report. Originally, I remember it being the source / medium view. So I guess things have changed… not sure why tho...
STOP Copy & Pasting and Use Chrome Auto-fill 24 Jul 2013 | 06:53 am
For any marketer or SEO working with local businesses, you know how important citations are for rankings. Citation building is, I’d admit, is a tedious task that could take hours of your time. When I ...
My Rel=Author Disappeared, Why? 15 Jul 2013 | 08:50 am
The only other post that I’ve written on implementing rel=author is back in 2012 on how long it took for my photo to show up after putting that extra line of code on my site, verifying my email addres...
Why The Fundamentals of SEO Matter (Case Study) 18 Jun 2013 | 07:47 am
The world of online marketing is a fascinating place and for the past three years, I’ve seen more than I could imagine in such a short span of time. As an SEO, I’ve looked up to leaders in the industr...
Tracking Restaurant Orders in Google Analytics 30 Jan 2013 | 08:03 pm
E-commerce tracking in Google Analytics is not only for retails. Local restaurant websites can also start to track online orders inside GA. Find out how.
5 Tips for Giving a Kickass Presentation 9 Oct 2012 | 02:00 pm
One of my greatest fears since childhood is standing up in front of an audience and talking. Born and raised in Ottawa, Canada, my English is sound, I’ve risen my hands countless times in class, but I...
My Blog Post Made it into a Digital Magazine! 7 Sep 2012 | 07:53 am
A month ago, our marketing manager at Cardinal Path approached me with a proposition; whether I wanted my blog post to be featured in a digital magazine. I said, "Heck yaaa!" Purple Internet Marketing...
Doing SEO Right with WordPress, Speaking at GAUGE Boston 3 Sep 2012 | 06:34 pm
It's been almost a year since my last speaking gig and I'm hoping to finish the year off big with two more in 2012; one local meetup presentation and a conference in Boston. "Doing SEO Right with Wor...
“Open Mic Night” Saves the Day After No-Show Speaker 19 Aug 2012 | 09:19 pm
In short: What do you do when your speaker bails at the last minute? Think of something quick, but don't cancel! Last Wednesday, I organized a meetup to bring together marketing enthusiasts in the O...
