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Verite 12 Jul 2013 | 12:24 am
Veritas is truth, but vérité, as in cinéma vérité, is (at least as I’ve conceived it) the style of presentation that helps convey the notion of truthfulness. In other words, if truth alone isn’t enoug...
Superhero Advertising — The Importance of A Genesis Story 30 Apr 2013 | 01:38 am
Every superhero franchise begins with a Genesis story. Action Comics #1 starts with superman escaping from the doomed planet Kryptonite through the foresight of his father Jor-El. The story of spider-...
What Lent Has to Do With Business — 3 Quick Thoughts 13 Feb 2013 | 08:50 pm
What tells you it’s time to stop digging? That repentance is necessary for salvation is hardly a principle confined to Christianity. It’s really as simple as saying that if you’ve dug yourself into a ...
The Super Bowl Ad We SHOULD Have Seen 6 Feb 2013 | 02:37 am
Back in 1973, Master Lock ran one of the most effective Super Bowl ads of all time. If you haven’t seen it before, here it is: Now, I’m not sure how many criminals would shoot a lock — seems to me the...
20 Moments of Greatness 1 Feb 2013 | 02:25 am
OK, before we do anything else, just watch this Audi Superbowl Commercial: Now, let’s talk about why that’s such an amazing piece of storytelling… How Long Is a Moment? There’s an apocryphal quote att...
Lessons from a $4.2 Million Lincoln 21 Jan 2013 | 10:16 pm
Holy mega-bucks, Batman! On Saturday, the original Batmobile (from the old Adam West TV Show) sold for a whopping 4.2 Million Dollars. You can watch the entire bidding process in the embedded YouTub...
Effective Advertising 17 Jan 2013 | 12:51 am
“Winning ad awards is a silly way to measure success.” – A paraphrase of thoughts expressed by my colleagues, Tim Miles and Charlie Moger. And while I heartily second that emotion, I usually let Tim ...
The Creepiness of Self-Promotion 11 Jan 2013 | 03:07 am
It’s a slight change, but it makes a world of difference, doesn’t it? The photo comes courtesy of a rather clever ad campaign for The Cape Times – something I was turned onto by the always-wonderful N...
Enter Late and Leave Early Through Ritual 14 Nov 2012 | 09:49 pm
Dramatists advise each other to “enter late and leave early.” That means take the dramatic focal point or purpose of a given scene, and move the “cut” or “fade in” — the entrance — as close to that po...
Explanatory Video Done Right 31 Oct 2012 | 10:03 pm
I’m a fan of explanatory videos for several reasons: High engagement (for at least the first 20 — 60 seconds). In a TL;DR world a well placed video will hold a visitor’s full attention for at least 20...
