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Leverage Owned and Earned Media easily with your Channel 23 Jul 2013 | 10:48 pm
Owned media is any published content controlled by a brand or channel partner; typically their website and Facebook site and other social media. Earned media exposure is the buzz created through in...
Now Even Older People Choose Online Over Printed Newspapers for News 15 Jul 2013 | 09:38 pm
There isn’t much good news for printed newspapers when it comes to their remaining relevant to today’s consumers. The last hope seemed be that older people (55-plus) were still loyal to print and tha...
Todays biggest challenge for CMO’s 6 Jun 2013 | 07:18 am
The biggest challenge for those responsible for marketing organizations today is addressing the consumer transformation from traditional to online. That’s not just me saying that, a recent CMO survey ...
Owned Media is a Big Hit with Dealers 10 May 2013 | 02:30 pm
Local advertising is changing in many ways and Borrell Associates has been tracking the way local retailers are spending their local advertising dollars and the move to spending on local promotions is...
Paywalls Still in Doubt 29 Apr 2013 | 07:30 pm
If you’re involved in local advertising you’re naturally interested in the viability of local newspapers. As consumers move online and away from the printed copies of newspapers, the papers built grea...
Dealer Websites as Important as Brand Site 22 Apr 2013 | 08:47 pm
Many brands spend lots of time and money on their brand site and leave their best dealers to fend for themselves when it comes to online content for their sites. Here is an interesting chart from an a...
Google AdWords vs. Printed Newspaper Ads 10 Apr 2013 | 02:01 pm
Newspaper ad sales continue to fall as Google ad sales continue to climb. The chart shown here is from a post on Reflections of a Newsosaur and clearly makes the case that ad dollars are going digital...
New Ad Builder Resource Offered by JGSullivan 9 Apr 2013 | 06:35 pm
JGSullivan has launched a new resource to help brand marketers improve their current Ad Builder programs. It’s called the Ad Builder Effectiveness Audit. Unlike an IRS audit, this one is fast, fun a...
The PC is Dead? 8 Apr 2013 | 10:10 pm
The changes in local marketing have been phenomenal is the last several years, driven by changes in consumer behavior which were in turn driven by technological changes. Well, just when you figured ou...
New Ad Builder Resource Offered by JGSullivan 26 Mar 2013 | 08:35 pm
JGSullivan has launched a new resource to help brand marketers improve their current Ad Builder programs. It’s called the Ad Builder Effectiveness Audit. Unlike an IRS audit, this one is fast, fun a...
