Jimmy-gilmore - jimmy-gilmore.com
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Goodbye 2012. What a year it’s been. 31 Dec 2012 | 07:43 pm
2012 has been a pretty good year for me. Not without it’s challenges but personally and professionally I have to say through hard work things going well. The industry as a whole doesn’t seem a whole l...
Being a great creative won’t make you a great agency owner. Or 10 reasons why creative shops fail. 14 Dec 2012 | 08:50 pm
If I had a nickle for everytime a creative agency failed in this town. Then I wouldn’t need to be in a creative business. But I am in the creative business and am currently on my third start up of my ...
The truth about user generated content 26 Nov 2012 | 08:06 pm
I’m sure someone out there would argue that this blog is user generated content and thus proves that UGC is the wave of the future (actually I’ve been a professional writer for quite awhile). They may...
Bending the triangle. Great production quality in an unreasonable market. 19 Nov 2012 | 10:47 pm
In the agency world and production it’s long been a trope that you can have good, fast or cheap but you can’t have all three. Agency professionals understand this just as well as those of us on the pr...
Firefox Add-Ons and Google Chrome Extensions 14 Aug 2012 | 09:08 pm
Firefox add-ons and Google Chrome extensions are are great way to keep tools and information on tap. Here are five that I really like. Rapportive: Rapportive works with your email and reports informat...
Ten things I never thought I’d learn as a copywriter 25 Jul 2012 | 10:40 pm
One of the great things about being an advertising creative is that you get to learn something new everyday. It’s often something about a client’s business that’s far afield of one’s normal interest. ...
Earned media hype. Or are you being sold a bill of goods? 24 Jul 2012 | 07:58 pm
Do you want a substantial social media audience? One that can move the needle and advocate for your brand? Then you’re going to have to pay for it. The recent craze for earned media I believe is misl...
Top 10 books for copywriters to read today 10 May 2012 | 04:30 am
After spending over a decade as a copywriter, and working through the internet explosion, I have a few opinions about what it takes to be a great copywriter in today’s creative environment. The three ...
Facebook, privacy and few helpful tools 13 Mar 2012 | 02:19 am
Over ten years ago, Sun’s CEO told us to “You have zero privacy anyway. Get over it.” In a few circles Facebook is becoming about as trusted as BP or Phillip Morris. And in my opinion, this is justifi...
Top 10 myths about sound for video production 2 Mar 2012 | 10:20 am
It’s unfortunate that sound for video isn’t better understood by marketers and even some creative professionals. I’ve had the pleasure of working just about every kind of production in the nearly twen...
