Johngerzema - johngerzema.com
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Spend Shift is Coming October 18th, 2010 4 Jun 2010 | 02:04 pm
Pre-Order Here How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live New spending patterns reveal how massive cultural values shifts can be recognized in today’s consumer ...
Spend Shift is Coming October 18th, 2010 4 Jun 2010 | 10:04 am
Pre-Order Here How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live New spending patterns reveal how massive cultural values shifts can be recognized in today’s consumer be...
PSFK Conference Review 22 Apr 2010 | 06:38 am
We were lucky enough to have two of our planners attend Piers Fawkes fantastic PSFK Conference. At the end of the conference they were kind enough to cobble together a review of the conference which I...
PSFK Conference Review 22 Apr 2010 | 02:38 am
We were lucky enough to have two of our planners attend Piers Fawkes fantastic PSFK Conference. At the end of the conference they were kind enough to cobble together a review of the conference which I...
Measuring The Contributions of Brand to Shareholder Value 19 Feb 2010 | 04:02 am
Image via Wikipedia The 19th century U.S department store merchant John Wanamaker once famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. And su...
Measuring The Contributions of Brand to Shareholder Value 18 Feb 2010 | 11:02 pm
The 19th century U.S department store merchant John Wanamaker once famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. And such is the case with m...
Favorite Business Books of 2009 3 Dec 2009 | 01:54 pm
I was grateful to see that my book The Brand Bubble made Strategy & Business’ Best Books of 2009. Their entire reading list is here and represents some interesting trends in business this year. There...
B2B Marketing is about Find, Follow, Feed 19 Nov 2009 | 03:42 am
Last week Guy Kawasaki posted an interesting article from Valeria Maltoni on how B2B companies can improve their use of content to market themselves. Valeria smartly attacks the notion of brochure sty...
B2B Marketing is about Find, Follow, Feed 18 Nov 2009 | 10:42 pm
Last week Guy Kawasaki posted an interesting article from Valeria Maltoni on how B2B companies can improve their use of content to market themselves. Valeria smartly attacks the notion of brochure sty...
Slow Marketing 4 Nov 2009 | 08:14 am
The only thing for certain is that everything changes. The rate of change increases. If you want to hang on you better speed up. That is the message of today. It could however be useful to remind ever...
