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Marketing Acronyms and Terms 10 Sep 2010 | 05:13 am
As you explore the world of marketing—and especially online marketing—you will inevitably run across an alphabet soup of acronyms, terms, phrases and other jargon that you will need to decipher. Most ...
Marketing Acronyms and Terms 10 Sep 2010 | 01:13 am
John Moss provides a glossary of marketing terms, jargon and phrases to help beginner and seasoned marketers.
How to Create a Positioning Statement 28 Aug 2010 | 07:49 am
Eventually most marketers are presented with the task of creating a positioning statement for their business, brand, product or service. While some may dismiss this important step as unnecessary or ti...
How to Create a Positioning Statement 28 Aug 2010 | 03:49 am
John Moss shares his marketing and branding expertise to help you create an effective positioning statement. Includes tips, templates and examples.
SEO and How to Drive Traffic to Your Website 30 Jul 2010 | 10:49 am
I’ve gotten a lot of emails and requests about search engine optimization (SEO) and how to drive more traffic to websites, so I thought I’d write a post on this very hot topic. SEO and site traffic ar...
SEO and How to Drive Traffic to Your Website 30 Jul 2010 | 06:49 am
John Moss provides a good list of hints and tips to increase SEO and traffic. SEO and site traffic are intricately intertwined and is your site’s lifeblood.
Neglecting the Other Three Ps in Financial Services Marketing 9 Jun 2010 | 04:09 am
As we find ourselves in the aftermath of the housing bubble, as well as the financial crisis and the economic downturn that followed, it is important that we as marketers examine our role in what has ...
Neglecting the Other Three Ps in Financial Services Marketing 9 Jun 2010 | 12:09 am
As we find ourselves in the aftermath of the housing bubble, as well as the financial crisis and the economic downturn that followed, it is important that we as marketers examine our role in what has ...
Trademarking a Brand Name 1 Apr 2010 | 01:46 pm
The importance of trademarking a brand name usually doesn’t become evident until it’s too late and your brand name has been hijacked. Or worse, you are accused of hijacking someone else’s trademark! M...
Trademarking a Brand Name 1 Apr 2010 | 09:46 am
Trademarking a brand name is an often missed opportunity since marketers think it's costly & complicated. John Moss walks through trademark filing.
