Johnnewtson - johnnewtson.com
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A brainstorming method proven to produce big winners 24 Sep 2012 | 09:29 pm
Last year Mike Palmer, Chief Copywriter at Stansberry Research, gave an overview of their in-house copy process. He shared the idea template he uses and has his in-house team of copywriters follow. Th...
One of the best financial promotions of 2012 17 Aug 2012 | 01:50 am
John McCrea, a killer copywriter who apprenticed under Clayton Makepeace, wrote one of the better performing customer acquisition promotions in the investment space this year. The headline: ...
How Dick Benson’s Rule of Thumb #28 increases sales 75% on product launches 2 Aug 2012 | 09:37 pm
Benson’s successes include building Contest News-Letter from a kitchen table operation into the largest paid-subscription newsletter in the United States at the time with 750,000 paid subscribers and ...
Groupon: The next great source of financial leads? 26 Jul 2012 | 02:35 am
Is this the next great source for financial leads? This fascinating offer came across my desk the other day. It’s from a marketer of trading services offering ...
True Story: We paid copywriters $249,500 in fees to lose $6 million (Or, why clients are so frustrated with copywriters) 3 Jul 2012 | 10:13 pm
I was talking to a friend and occasional client who runs a direct response company the other day, he’s a legendary copywriter in his own write who wrote one of the most successful financial promotion...
Build a Bigger List With Basic Math 7 Nov 2011 | 09:33 am
The great Gary Halbert once said direct marketing at its core is nothing more than psychology and arithmetic. And while the arithmetic isn’t as ‘sexy’ as the psychology it’s just as critical to succee...
Dangers of the Blind Pursuit of Higher Response Rates 31 Oct 2011 | 07:31 am
How over-hyped sales copy built a $5 million business in 2 years, and killed it in five … Why the promotion you THINK is your biggest winner could be cause of your falling profits … The principle th...
Direct Response Growth Strategy Part 5: Backend Marketing 2 Sep 2011 | 02:03 am
At the core of any direct response marketing growth strategy is what you do with a customer AFTER you get him. Because the backend is your primary profit center. If you think about it you realize you...
How to tell if your discounts & coupons are making you money or losing you money 4 Dec 2010 | 05:10 am
This comes up over and over again with various clients. They do a special promotion – a discount or coupon or some such thing – and it increases sales on the promotion. So they get excited and start ...
My mentor Clayton Makepeace publishes his 1000th issue of copywriting gold 31 Aug 2010 | 02:07 pm
I had the great fortune to apprentice directly under one of the all time great direct response copywriters, Clayton Makepeace. He got me started in this business when he awarded me Grand Prize in his...
