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Facebook Promoted Posts: A Proven Strategy to Target Fans and Non-Fans 26 Aug 2013 | 11:25 pm
A recent tweak to placement targeting has me completely rethinking my Facebook Promoted Posts strategy. As a result, I wanted to provide some background on how you can do something similar for as litt...
Best Day to Post, FBX, Like Bating and Beer with Chad Wittman 23 Aug 2013 | 10:15 am
Pop a bottle! On this week’s Pubcast, I pull an all-nighter at the pub with my friend Chad Wittman of EdgeRank Checker to dive into his recent studies, projects and strategies. We were on a roll, so w...
Facebook Embedded Posts: What You Need to Know 22 Aug 2013 | 09:56 pm
The Embedded Facebook Posts feature is now available to everyone. Simply click the drop-down arrow at the top right of the post and then select “Embed Post.” Then Facebook will give you the embed co...
How I Got 35X ROI on Facebook Ads 21 Aug 2013 | 11:41 am
During the past 30 days, I spent $297.96 on Facebook ads that returned $10,510.50 in direct revenue. This post will explain how I pulled that off. Background I’m a big believer in Facebook ads. They...
2 Years Later: From Laid Off to Successfully Doing Uncomfortable Things 19 Aug 2013 | 08:35 am
Two years ago today, I received the most important call of my career. I always dreamed of starting my own business. But there were far too many reasons not to do it. I had three kids and the security...
Promoting Posts, Metrics That Matter and a Bit of Comedy with Brian Carter 16 Aug 2013 | 09:46 am
Pop a bottle! On this week’s Pubcast, I sit down for a drink with speaker, author, consultant and comedian, Brian Carter, to go over his strategies for promoting posts and the metrics that matter. Ch...
4 Most Powerful Facebook Advertising Tools [Webinar Replay and Slides] 16 Aug 2013 | 02:56 am
Today I hosted a webinar called The 4 Most Powerful Facebook Advertising Tools Marketers Aren’t Using. The slides from the webinar are above. Following are the tools that were featured: Conversion T...
Facebook Offsite Conversion Tracking: How to Set Conversion Value 12 Aug 2013 | 08:13 am
One of my favorite Facebook ads features is Conversion Tracking (it’s actually one of the features I’m highlighting in this week’s FREE webinar). It’s an awesome way to both optimize for and track off...
The 4 Most Powerful Facebook Advertising Tools Marketers Aren’t Using 11 Aug 2013 | 11:57 pm
Something I want to do more of is hosting webinars. It’s important to share information in different forms, which is why I put so much into my blog posts, video blog and podcast. Next Thursday, I’ll ...
Story Bumping and the Secret to Getting Relevant Facebook Likes 10 Aug 2013 | 01:11 am
Grab a beer, sit back and listen! You’re my featured guest this week as we chill at the pub with a cold one and talk about all of the latest in Facebook marketing — and there’s a lot to talk about! ...
