Jonmcculloch - jonmcculloch.com - Jon McCulloch
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Copywriting, Scrote Clients, and 8 Tips for a Better Business 17 Aug 2013 | 08:45 pm
This is a somewhat long and ranting post so if you’re of a fragile disposition you might want to give it a miss. But I think you’d be a fool if you did, because there are some valuable business and ma...
Copywriting Tips for Beginners 28 Apr 2013 | 04:21 pm
OK, my little pumpkins, copywriting tips for beginners. They’re something I get asked about all the time and to my shame I sometimes want to jump down people’s throats and pull out their innards, bec...
Marketing Fundamentals - Why Your Response Rates Don't Matter (much) 28 May 2012 | 07:10 pm
It’s true. You can’t eat responses… unless they’re tomatoes and other edible items being thrown at you (and I think we’d all agree that’s less than ideal). But, more seriously: your ultimate success i...
Marketing Fundamentals - Two Numbers To Live By 27 May 2012 | 06:56 pm
Perhaps the most important of all marketing fundamentals is the Pareto Principle, and you should love the eponymous little Italian who first observed it and thank him nightly as you drift off to sleep...
Positioning Strategies - Why Being A Doormat Costs You Dear 26 May 2012 | 06:30 pm
Today, I’m going to share some insights with you on “positioning strategies” — loosely defined as being how others see you in relation to every other seller in your market. Now, I say this is related ...
Marketing Essentials - Video Marketing Tips for Small Business 25 May 2012 | 06:13 pm
Y’know video marketing can be extremely powerful. But it can also crash and burn like paper aeroplane carrying a cargo of gunpowder in a lightning storm. Yup, I’ve seen video kill response flat dead. ...
The Only Two Marketing Principles You Need To Worry About 24 May 2012 | 06:14 pm
You might be surprised to learn this (though you shouldn’t be), but things don’t change much at all, and this includes marketing principles. Over the last ten years we’ve seen the Internet come chargi...
Premium Pricing Strategy - Hot Totty or Crack Whore? 23 May 2012 | 07:34 pm
Why do your clients do business with you? Is it because they like spending the money? Or is it they feel sorry for you? Or, maybe they’re Socialists and they’re doing it for ideological reasons. No. I...
May You Be Copywriting In Interesting Times 23 May 2012 | 06:21 pm
There’s an ancient Chinese saying, “May you live in interesting times”. As much a curse as anything. And it seems the curse is upon us because as I predicted well over a year ago, the economy this sid...
Marketing Tips for Small Business #987711 - Stop Listening To Your Spouse 22 May 2012 | 05:59 pm
Well, it could be your spouse. But it could be your mother-in-law or anybody else, too. It could be your mother, your dad, your brother, your church minister, the guy down the road, your brother-in-la...
