Jordonmeyer - jordonmeyer.com - Jordon Meyer - eCommerce Search Marketing
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The Biggest Name Drop of 2012 – A List 27 Dec 2012 | 11:40 pm
TweetBecause there are never enough “top lists” of the year, I too will add to this flurry of blog posts. However, mine is much different than any other fluff you have read thus far. It is a list of c...
Is Google AdWords Certification Worth It? 6 Dec 2012 | 10:11 pm
The Google AdWords Certification Program, is it worth the time and money? Another year, another $50 per test, another loud sigh. The Google AdWords certification test is a mixed bag of emotions for m...
AdWords DSA (Dynamic Search Ads) Checklist 16 Nov 2012 | 10:39 pm
AdWords Dynamic Search Ads Checklist Now that Dynamic Search Ads are in a full released beta, the big question is, ”Should I use AdWords DSAs? “. The answer for many people should be no. If you giv...
One Year Out of the Agency Life 19 Oct 2012 | 10:20 pm
TweetThings are very different from agency to in-house. I wouldn’t trade my time at agencies for anything, but I am also very happy to be in-house. Being out of the agency life for the past year has b...
New AdWords Conflicting Negatives Tool 12 Oct 2012 | 02:08 am
TweetIf you have a Google rep, you may know of the Conflicting Negative Keyword Report. It is an invaluable report that they can run for you, that basically matches up your negative keywords with your...
Upgraded AdWords Sitelinks – Analytics & AdGroup Control 26 Sep 2012 | 09:31 pm
TweetIn a small release Alpha product, Google has upgraded their AdWords sitelinks in an amazing way! We FINALLY get to see individual sitelink data and analytics. Something many search marketing prof...
Google Calculator Upgrade in Search 18 Sep 2012 | 09:33 pm
Google calculator update enables users to do complex equations within the engine, and can even use their number pads for calculations.
I Just Reduced Head Term CPCs by 93% 23 Aug 2012 | 07:47 pm
TweetI work in one of the most competitive PPC markets. (period) While Education paid search may get less attention than Insurance or Banking for cutthroat tactics and out of this world CPCs, it truly...
Google Knowledge Graph in Action 23 Jul 2012 | 10:14 am
Tweet Google Knowledge Graph in Action I LOVE the Google Knowledge Graph, and you should too. It is becoming more and more woven into our everyday searches. You may have noticed it when searching fo...
New Flexible Reach AdWords GDN Setting 28 Jun 2012 | 11:51 am
I stumbled across an unannounced new AdWords GDN setting in one my my client accounts; it’s called Flexible Reach. It’s all a bit complicated when it comes to the Google Display Network, so below are ...
