Is it just a case of a bad brief or should agencies do more 26 Apr 2013 | 07:37 pm

Joanne Davis Consulting based in New York recently published the results of an advertising industry survey in which they asked respondents to rank their clients on various criteria including, integrat...

Measuring brands in a new dimension – “force for good” 19 Apr 2013 | 05:25 pm

  The brands that will lead in the future will not just be based on profit motives and serving shareholders interests. Super brands will only get that status if have answers to a whole new set of prio...

Benna life campaign 16 Apr 2013 | 01:59 pm

Carlsberg set out to get people talking 15 Apr 2013 | 05:56 pm

Copenhagen: Carlsberg just announced that it has set itself an ambitious challenge, to make the Carlsberg brand the   “most talked about beer brand on social media” This is all part of a major restruc...

Social Media Officer 12 Apr 2013 | 06:53 pm

As a Social Media Officer, you will be involved in planning and executing social media strategies on sites, which amongst others include Facebook, Twitter, LinkedIn and Google Plus, developing brand a...

In A-Class all of its own 8 Apr 2013 | 03:52 pm

They have done it again and come back fighting, Mercedes Benz, it is rumoured,  gave their designers the chance to start with a blank sheet of paper and dream up a car that would allow the younger gen...

Autosales 26 Mar 2013 | 11:29 am

HAVAS – Revitalising the colourful business of great communication. 25 Mar 2013 | 02:09 pm

Here is a great bit of well thought out communication put together by one of our sister agencies in the Havas group. The simplicity combined with the complexity of the outdoor installation that invite...

Great minds in Digital – HAVAS Global panel disscussion 22 Mar 2013 | 03:04 pm

See and hear some of the great minds in the digital arena. Some very insightful points and pointers of where we are heading. Big data and what is to be done with it without offending or invading the c...

Spreading smiles and laughter the best way to go viral? 20 Mar 2013 | 02:51 pm

What is the secret recipe if you want to create a video that is aimed at going viral? First of you have to get over the negative connotations in your mind. Viral, that can’t be good, we are all parano...