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eBay and Dressipi team up to personalise the shopping experience 23 Aug 2013 | 09:41 pm
Ecommerce giant eBay has just added another string to its already enormous bow – it’s piloting a personalised recommendations system by teaming up with fashion and tech start-up Dressipi, integrating ...
Brands quick to get on the Royal baby bandwagon 31 Jul 2013 | 03:00 pm
A major national event is always a great opportunity for brands to have some fun with their campaigns. It’s the perfect excuse to capitalise on the media storm and generate new attention, and as you’d...
Eliminate trial and error with effective online monitoring 5 Jul 2013 | 05:38 pm
These days marketing budgets can be eaten up incredibly quickly. There are so many different areas to target that streamlining processes is essential to make sure budgets go further, but with online m...
Utilising social CRM for business benefit 21 Jun 2013 | 05:30 pm
Social networking has become a vital part of the marketing machine, with businesses of all kinds reaping the rewards of this level of customer interaction. It can provide valuable data as well, giving...
2013 is truly the year of the mobile 7 Jun 2013 | 02:49 pm
In recent years there’s been a major shift in the marketing arena—the shift from desktop to mobile. The last few months in particular have seen enormous growth in the sector with the entire landscape ...
Is all publicity good publicity? 24 May 2013 | 04:10 pm
There was once a time when any publicity was thought to be good for business. Even negative media coverage got a brand noticed and it was usually pretty easy to start the PR machine and get things bac...
How to make your press release work for you 19 Apr 2013 | 05:47 pm
Press releases are a core part of any marketing campaign, having the power to get the attention you need for the sales you want. But, you need to spend time making sure your release is up to scratch—u...
Dealing with a PR crisis 5 Apr 2013 | 02:28 pm
A lot of brands suffer from negative publicity from time to time, but the key to recovery is how they deal with such a crisis. In the PR world it’s all about developing an effective crisis communicati...
Engagement key to the new season of F1 sponsorship 18 Mar 2013 | 02:03 pm
Formula One season is upon us, and the start of a new season means advertisers have been ramping up their activity to get people at their most receptive. There’s been a wave of new sponsorship deals o...
Make the most of Facebook marketing 6 Mar 2013 | 05:28 pm
If you haven’t started to reap the benefits of Facebook marketing yet, it’s high time you took the plunge—it’s becoming an increasingly viable channel and if done well can lead to fantastic results, b...
