Karlsakas - karlsakas.com - Karl Sakas
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Email marketers, stop complaining about getting filtered to the new Gmail inbox’s “Promotions” tab 24 Jul 2013 | 10:00 pm
As you’ve probably seen, Gmail’s new tabbed inbox now automatically flags email newsletters (including marketing promos) in the “Promotions” tab. That is, your marketing emails (and your clients’ mark...
What to look for in smart entry-level job seekers: 11 tips to find a job at a great marketing agency 26 May 2013 | 09:44 pm
My favorite part of marketing agency recruiting is helping find the right people for the team, while also helping marketers find the right job for them. Based on my guest lecture at NC State Universit...
Make more money, find more free time, and love your work again: “5 Things You’re Missing That Are Hurting Your Business” 16 Apr 2013 | 07:50 pm
After a few years, many marketing agency owners find work isn’t fun any more. They’re getting pulled in a million directions, and there’s never enough time or money. And they don’t spend as much time ...
Banning telecommuting: Yahoo! is using the wrong tools to fix what’s really an accountability problem 28 Feb 2013 | 11:19 am
Part of my job running the business operations side of a marketing firm is to help people be productive. One of our web developers has worked remotely for years. A designer recently went from working ...
To succeed, businesses need to think design & creative entrepreneurs need to think business 29 Jan 2013 | 10:26 am
There’s more to marketing and design than creativity—it takes a strong business sense, too. To borrow from marketing agency consultant David C. Baker—marketing agencies don’t go out of business for la...
Top marketing posts — did you miss these in 2012? 31 Dec 2012 | 05:58 am
Did you know you can now get an automatic email update when I publish a new article? Yup, save time and don’t miss a thing. Sign up using the “Get New Posts by Email” box to the right; you can unsubsc...
Teen Tech Camp: inspiring & mentoring the next generation of technologists, in the Class of 2023 12 Nov 2012 | 03:32 am
On Monday, I’m leading a workshop via Refresh the Triangle and the Durham County Library. During the all-day Teen Tech Camp, we’re helping 30 local students (ages 11 to 17) who want to learn about wor...
Marketing interview: Cartoonist Tom Fishburne 6 Oct 2012 | 11:12 am
If you’re in marketing or brand management, you probably know Tom Fishburne as the business cartoonist behind the popular Marketoonist series (read by 100,000 people each week), the author of This One...
Are you invisible to recruiters? Take this 5-minute quiz to find your LinkedIn Recruitability Score 20 Sep 2012 | 09:01 am
Are you invisible to recruiters and hiring managers searching for you online? I’m actively recruiting for Drupal developer positions at hesketh.com, so I’ve taken a deep dive into finding marketing an...
Learning from marketing expert David C. Baker, as the new Operations Manager at hesketh.com 17 Sep 2012 | 04:04 am
Heather promoted me last month, from Project Manager to Operations Manager at hesketh.com. My job has expanded to include marketing, recruiting, and resource management, as our web agency continues to...
