Kathrynaragon - kathrynaragon.com - Kathryn Aragon Media
General Information:
Latest News:
Marketing: The Most Selfless Job on Earth 26 Aug 2013 | 03:55 pm
Great marketing focuses on the customer, not your business or product. It drives traffic, sells products, and generates leads by putting all the attention on your target audience: his problems, his ne...
Specifics Sell: How Little Details Can Return Better Website Results 19 Aug 2013 | 03:55 pm
For writers, this is a medium-level skill. For marketers, it’s as basic as bacon and eggs for breakfast… Specifics sell. If you use generalities in your copy or make vague claims about your product,...
Responsive or Not, Here We Come! Make Your Website Work Well on ALL Devices 12 Aug 2013 | 03:55 pm
The statistics don’t lie. You must have a responsive website if you’re going to connect with your customers. The majority of consumers (98%) move between devices within the same day. And roughly one ...
Forget Facebook, Toss Twitter: Promote Your Stuff on These 3 Networks 8 Aug 2013 | 03:55 pm
Social media is the go-to space for promoting digital products or services. But while everyone battles for Facebook and Twitter domination, others go completely ignored. Smaller, tighter communities ...
The Forgotten Side of Content Marketing 5 Aug 2013 | 03:55 pm
So you bought into content marketing. You and 90% of all other marketers. Today, simply creating content isn’t enough. You have to provide a unique experience with your content if you want to stand o...
The Ultimate Guide to Author Rank, SEO, and Getting Your Content Read 29 Jul 2013 | 03:55 pm
You’ve probably heard a lot about Author Rank or Google Authorship in the last few months. But what is it? Why is it so important? What do you really need to know to get the benefits of authorship? T...
Triple Your ROI with Social Media Marketing 22 Jul 2013 | 03:55 pm
If you’ve been resisting social media, it’s time to lay down your objections and start tweeting. A new study by the Internet Advertising Bureau has found that social media marketing gives a 3:1 retur...
Quick Fix for the Flare Plugin 18 Jul 2013 | 03:55 pm
If you use the Flare plugin for social share buttons on your website, you may have noticed an extra button with recent updates: a purple “Filament” icon that takes people off your website. Uncool. ....
Taking Customers All the Way to Purchase [Infographic] 15 Jul 2013 | 03:55 pm
Whether you’re a strictly digital business or brick-and-mortar with a digital presence, you’re likely trying to sell online. We talk a lot about the sales funnel and stopping leaks so people make it ...
How to Write the Perfect Guest Post Pitch 8 Jul 2013 | 03:55 pm
As the managing editor of a big blog, nearly every day, I wake up to guest post pitches. Most are okay. Few are outstanding. So when I received this one, I wanted to share it as a great example of b...
