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Social media ROI: 10 quotes from leading marketing pros 15 Aug 2013 | 09:27 am
Social media ROI. Almost a decade in into the social media age, and marketers are still trying to figure out if it makes sense to engage on social. It’s not an unfair question to ask: The marketing ...
4 deadly social media mistakes you’re probably making 16 Jul 2013 | 09:54 am
You want to rock social media. You’ve set up a Facebook page, you use hashtags on Twitter, and perhaps you even have an editorial calendar for your blog. You post images, ask questions, and respond t...
The dos and don’ts of increasing your Twitter followers 4 Jun 2013 | 10:48 am
Let’s face it: You want more followers. We can talk about how the quality of your followers is more important than the quantity—but the truth is, without a decent number of following, people are less ...
How to turn your private Twitter list into a public one 21 May 2013 | 05:32 am
It doesn’t happen too often, but sometimes you might need to turn a private Twitter list into a public one. Perhaps you’ve decided to finally share the love and let others subscribe to your list, or p...
3 things you need to know about finding a job using social media 29 Apr 2013 | 10:43 am
A few weeks ago, I spoke at Backpack to Briefcase about using social media to find a job. In addition to presenting to soon-to-be-grads, I was also asked to provide my top 3 tips on video. Here are my...
10 tricks to show writer’s block who’s boss 11 Apr 2013 | 09:27 am
Photo credit: Planetofsuccess.com via Flickr If your job requires any type of content creation, you’ve probably experienced writer’s block at one point. This productivity killer affects us all. Even ...
4 Notable Stats From BCAIM’s 2012 State of Marketing Survey 29 Mar 2013 | 02:46 am
Photo: jeremylim.ca Last month, the B.C. Association of Integrated Marketers (BCAIM) and Ipsos ASI released a study that revealed the state of marketing in the province. The study, which you can downl...
Advanced tips on how to use social media to find your next gig 19 Mar 2013 | 09:41 am
In a previous blog post, I shared some basic tips on how to use social media in your job search. In that post, I pointed out how you can use tools such as Twitter, Facebook, and Hootsuite to enhance y...
Content marketing 101: Your A-Z guide 27 Feb 2013 | 11:10 am
Content marketing is not exactly new, but people have been talking about it more lately. This year, digital marketers plan on spending more on content marketing, surpassing budgets for social media or...
How and why B2B companies should use social media 20 Feb 2013 | 08:54 pm
Lately, one question that I’ve been getting a lot is this: Is social media right for B2B companies? It’s a fair question. If your end consumer is a business, how do you reach them online? I did some d...
