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Four reasons HCPs can’t separate personal and professional social media 21 Aug 2013 | 10:00 pm
The industry guideline that attempts to tell HCPs how to conduct themselves on social media, Online Medical Professionalism: Patient and Public Relationships from the American College of Physicians (A...
Significant mobile health growth predicted – doctors advised to prepare 21 Aug 2013 | 10:00 pm
The AMA is telling doctors to be ready for a lot more patients carrying mHealth apps on their smartphones. Physicians should prepare for a dramatic increase in the number of patients using mobile dev...
Name recognition drives email opens 21 Aug 2013 | 10:00 pm
If you want to maximize your email opens, you need to use a name that the recipient recognizes. We do this on the Klick Wire by having that our sender email address. Your patient support program needs...
1 of every 3 minutes on the internet is on mobile devices 21 Aug 2013 | 10:00 pm
Mobile traffic grew 125% in the first half of 2013 year over year, but we have to remember that small denominators make for large growth numbers. Meanwhile, desktop grew 12%. “People are taking what ...
Smartphones pass 50% of global sales 21 Aug 2013 | 10:00 pm
New global sales data shows smartphones at 51.8% globally. This is the first time that the devices have passed 50% worldwide (they passed 50% in the US long ago). “We have seen that smartphones are s...
Smartphone platform shows promise as ‘artificial pancreas’ to control diabetes 21 Aug 2013 | 10:00 pm
A smartphone app has been shown to be robust enough to control blood sugar in a closed-loop system in a study published in the journal Diabetes Care. In the study a smartphone app replaced what used ...
The FDA releases the official version of its RF guidance document 21 Aug 2013 | 10:00 pm
The question with this official draft release is, how will these guidelines affect “mobile medical apps?” The guideline states that the following are considerations for design and testing and points t...
Mobile takes top spot for ecommerce activities 21 Aug 2013 | 10:00 pm
Mobile edged out desktop in retail commerce this a new report by Millennial Media. The breakdown was: 49% PC 37% smartphones 14% tablets Not all of the mobile growth cannibalizes PC traffic though...
Cross-device advertising commands growing portion of media spend: report 21 Aug 2013 | 10:00 pm
One third of media budgets are being allocated to cross-device campaigns (up from 24% last year). 75% of surveyed marketers say they have seen increased effectiveness with cross-device campaigns. “…A...
Next-gen advertising: creative elements in demand 21 Aug 2013 | 10:00 pm
A study by Adobe looked at what TV-viewing smartphone owners wanted to see in ads. Apparently they just want to be entertained: 47% feature a deal (ok, sure, money comes first) 33% provide back-stor...
