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Quickly Creating a Quality Outreach List with Ecquire 26 Apr 2013 | 10:45 pm
Outreach is one of the most challenging areas of search and online marketing so whenever I find a tool that has the potential to make the process easier I am always willing to give it a chance. Ecqui...
Managing Your Paid Search Bids 20 Jul 2011 | 03:21 am
Too much attention, and time is spent managing and tweaking keyword bids in PPC advertising. Compared to the results driven by other elements of a PPC account (landing pages, ad copy, placements), key...
Are Local Businesses Using Google Places? 13 May 2011 | 02:55 pm
Having an optimized local profile for your business online is becoming a more important piece of the marketing puzzle for many small businesses. I believe the single best action a business can take i...
Google +1 For Small Business 4 Apr 2011 | 09:55 am
What does the recent announcement of Google +1 mean for your small business? Like many new services there has been a lot of fanfare over +1 and how it may revolutionize the internet and how people fi...
Every Keyword Is Unique 30 Jan 2011 | 08:04 am
In the world of PPC marketing, the concept of a CPA (Cost Per Acquisition) is rattled around a lot. Your cost per acquisition is very important when budgeting out your keyword advertising cost, manag...
More Efficient Marketing & Diversification 20 Jan 2011 | 12:04 pm
According to Efficient Frontier the average Cost Per Click (CPC) was up 20% in Q4 2010 compared to the same time period in 2009. This rise in average CPC’s is not new, as competition has increased sin...
Track Email Signature Clicks:Twitter 17 Nov 2010 | 03:54 pm
Just about everyone has an email signature that includes every possible way of contacting them or connecting with them but do any of your recipients actual click on them? Some of the most popular link...
Big Local Search Changes Are Here 13 Nov 2010 | 12:56 pm
In the last few weeks Google has made dramatic changes to how they rank and display local search results. The change will or may have already affected traffic coming to your site from Google. The chan...
Local Citation Finder Review 6 Aug 2010 | 03:23 pm
If you are a small business or a business focused on your local market then you are already well aware of the importance of your position in Google Places (used to be Google Local). After covering th...
Ensure your Analytics Tracking Code is Installed 27 Jul 2010 | 12:03 pm
Google Analytics is a free web analytics package which allows you to track activity on your website, blog, email campaign, social network activity, and more. Using Google Analytics is the key to maki...
