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Gifts at the Click of a Button 11 Jun 2012 | 04:15 pm

This is a guest post from Vandana U. There was a time when teaming up or getting people together was a herculean task. However, social media has gone on to prove otherwise, revolutionizing the world ...

The fun of the chase 21 May 2012 | 09:35 pm

This is a guest article by Vandana U. As kids we always want something in return for a favour; a chocolate to run an errand or a toy to hide a secret you stumbled upon. So far you’ve integrated socia...

It’s no sham or spam! 17 May 2012 | 09:24 pm

This is a guest article from Vandana U. If you plan to just sell on your Facebook store, then forget it. Offering something exclusive or special on your Facebook store is the key to remarkable F-comm...

Browsers to buyers 6 Feb 2012 | 09:49 pm

[This article was originally written for Social Technology Quarterly - a research publication focusing on social media and social technologies] The combination of lower disposable incomes, cheaper pr...

The power of a story 30 Jan 2012 | 07:28 pm

[This post was originally written for Kuliza's Social Technology Quarterly Issue 3] The Origins: A fundamental human trait is that we need patterns to understand and relate to the new. That is why m...

Why auto marketers love social media? 25 Jan 2012 | 07:45 pm

[This article was originally written for Social Technology Quarterly] For many of us, our car (or our bike) is more of a passion than a product. We spend months researching which car / bike we should...

The true nature of flash mobs 23 Jan 2012 | 07:47 pm

The Genesis: Pranks may be one of the most elusive form of comic behavior. Even dictionaries don’t seem to have a precise definition. They define pranks as  “ it is, by turns, a malicious trick, a co...

Retailing to the SoLoMo 19 Jan 2012 | 09:30 pm

With the growing numbers of smart phones, the consumer brands today are preparing themselves for a new breed of consumers – the SoLoMo. These consumers are Social (they are connected to their friends,...

Celebrities and social media 19 Jan 2012 | 03:32 am

Celebrities often manage themselves like brands when it comes to their promotion and marketing. With the advent of social technologies and social media, they now have a new set of impactful tools to p...

jQuery Learning Series for Beginners (2/6) 16 Dec 2011 | 05:36 pm

Before I start how to get element from HTML page by using jQuery, lets understand tree structure of HTML page. HTML, like other markup languages, uses tree structure model to describe the relationship...

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