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Ryanair threatens to sue Swedish newspaper 20 Aug 2013 | 06:42 pm
The Swedish local daily Sörmlands Nyheter (sn.se) today published an article with the headline “Ryanair pilots forced to fly free”. In the article, pilots describe how they get paid only for scheduled...
Subaru Emirates’ local social media blunder has impact on Subaru in the USA 5 Aug 2013 | 06:56 pm
It is not uncommon that brands suffer serious backlashes on social networks for controversial or offensive campaigns, tweets or Facebook posts. Sometimes the damage to the brand is minimal, but a loca...
Teenage girls sentenced in Swedish Instagram defamation case 25 Jun 2013 | 06:35 pm
Two girls, aged 15 and 16, were today sentenced in Gothenburg, Sweden, for defamation of 38 teenagers on Instagram. The two were responsible for posting photographs of mostly girls on Instagram, calli...
Follow the Eurovision Song Contest 2013 in social media – semi final 1 14 May 2013 | 05:43 pm
Tonight is the first semi-final of the Eurovision Song Contest 2013 in Malmö, Sweden. The contest is sure to spark an enormous amount of activity in social media and below you can find an extensive li...
Sweden is the 4th most socially devoted country on Facebook 2 May 2013 | 06:09 pm
Socialbakers have introduced a concept called “socially devoted“, aiming to describe brands and pages on Facebook that excel in fan engagement and social customer care. That same label has now been ap...
KLM and social media – how to become a social business 27 Apr 2013 | 08:14 pm
This week, I had the opportunity to attend the Engage 2013 conference in London, courtesy of Socialbakers. Among the top speakers, we got to listen to Lionel Lassalle, Social Marketing & Co-Branding M...
Top Facebook pages in Sweden – February 2013 11 Mar 2013 | 03:57 pm
Socialbakers have just released statistics for the top Facebook pages in Sweden for February 2013. Some notes about the report: - One of the top ten brands is actually seeing a decreasing number of fa...
Burger King and Jeep turn Twitter hacking into PR opportunity 20 Feb 2013 | 03:11 pm
Earlier this week, the official Twitter account for Burger King was hacked and turned into a McDonald’s feed. Now, the same thing has happened to @Jeep. The Jeep logo was replaced with a Cadillac logo...
Celebrating 9 years of blogging 18 Feb 2013 | 01:32 am
I started blogging nine years ago and the first public post that remained online is from February 17, 2004. Back then we didn’t have Twitter or Facebook or Instagram, so it has become increasingly har...
Abercrombie & Fitch and Espresso House also hijacked on Instagram 12 Feb 2013 | 06:38 pm
Yesterday I blogged about how SAS, Emirates and SF got their brands hijacked on Instagram. Today I found two new examples of fake accounts that promise to give away gift cards in exchange for email ad...
