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The Tweet Worth $20 Billion Dollars 15 Aug 2013 | 09:56 pm
The power of Twitter has long been studied as an influencer on public opinion, financial governments, and government. While no clear answer has been drawn, we witnessed a gigantic leap on Tuesday. Car...
A Personal Branding Story from Malta 13 Aug 2013 | 07:44 pm
My personal branding story started when I came across the book ‘Branding Yourself’ co-written by Erik Deckers and Kyle Lacy. The book was particularly interesting because it opened new ways of how I c...
Focusing Your Energy in Business 8 Jul 2013 | 04:57 pm
There is a question as common and as old as Shakespeare, “to be or not to be”. Whether Will intended this for business or not it can be applied. I’m not the first to say that sometimes I find myself s...
Should You Use Twitter DM for Marketing? 27 Jun 2013 | 07:22 pm
Yes and no. No, if you automate your DMs (i.e. write generic DMs to respond to anyone who follows you). There’s nothing more annoying than getting a DM from someone that says: “Thanks for following ...
Is Your Personal Brand a Great Story? It Should Be. 26 Jun 2013 | 04:11 pm
There have been plenty of conferences I have attended that shout from the rooftops about being successful. They talk about the world as if it were a malleable piece of clay. Other ideas include buildi...
3 Reasons You Need A Personal Brand 25 Jun 2013 | 12:13 am
Some people don’t like the term “personal branding.” They make fossil-old jokes about sticking a piece of red hot metal on your hindquarters. Or they point at Gene Weingarten’s “How Branding Is Ruini...
How to Use Facebook to Gather Data About Your Target Audience 21 Jun 2013 | 01:17 am
In today’s challenging economy, the businesses that survive are those that adapt. And the businesses that thrive are those that adapt according to the needs of their customers. To become a thriving ...
4 Surprising Trends Changing the Future of Retail Marketing 11 Jun 2013 | 03:31 pm
We know that things are changing. I’m beginning to notice one industry changing faster than the rest… retail. The global retail brand’s consumer has/is evolving with the advent of new technology and c...
Targeting Facebook Fans with Your Content Using Built-in Tools 11 Jun 2013 | 12:16 am
Posting great content to your fan page should be the goal of every business on Facebook. But it isn’t enough if you really want to maximize the reach & impact of your posts. While Facebook offers many...
How the Lean Startup is Changing Business Big and Small 3 Jun 2013 | 04:36 pm
I’m becoming increasingly convinced that the mantra of “think like an entrepreneur” is becoming even more important in the business world today. And with that mantra comes the teachings and learning o...
