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Fall Clinic Preview: Digital Influence 27 Aug 2013 | 02:26 am
As much as we don’t want to accept it, this week marks the unofficial end of summer. Instead of dwelling on the unpleasantness of cooler temperatures and less lazy weekends, we encourage you to focus ...
What is Twitter’s Value for Luxury Brands? 23 Aug 2013 | 10:30 pm
In our recent Intelligence Report on Social Platforms, our research revealed that Twitter was a far less effective fan engagement tool and driver of site traffic than any other major social network. W...
Flash of Genius: Mandarin Oriental’s Personal Accounts 23 Aug 2013 | 02:15 am
Despite the increased role that digital now plays in the brand-consumer relationship, the primary goal has and will always remain the same: customer satisfaction. In the high-touch, service-oriented s...
Publicis and Omnicom Merger: Our Take 22 Aug 2013 | 01:56 am
Earlier this month, Omnicom and Publicis, the world’s second and third largest advertising firms, respectively, announced their merger, and in so doing ousted WPP as the industry’s top revenue generat...
Prestige Brand Apps Aren’t Optimized for Russia 21 Aug 2013 | 02:30 am
One of the biggest takeaways from our recent Social Platforms report was that, even though social media may not generate significant site traffic or revenue for brands, their presence on these platfor...
Price-tracking Feature Might Monetize Pinterest 19 Aug 2013 | 08:30 pm
Pinterest recently announced a site feature that alerts users when a Pinned item drops in price. L2 Founder Scott Galloway discusses the implications of this move, possibly the first foray into moneti...
Warby Parker, Rodarte, & More in Our Top Fashion Videos 16 Aug 2013 | 08:40 pm
It’s the end of August and the end of Summer Fridays, (that’s still a thing somewhere, right?) In the world of style that means just one thing: September Issues are hitting the newsstands and the bigg...
Vkontakte Dominates Facebook in Russia’s Social Landscape 15 Aug 2013 | 11:49 pm
Vkontakte is the place to be in Russia; if you’re responsible your luxury brand’s digital marketing and you’re not on it yet, we suggest you look into this Russian version of Facebook, stat. Consider...
Social Media Monetization Taking Greater Hold in Asia 15 Aug 2013 | 02:44 am
Almost without exception, luxury brands have abandoned f-commerce in the past year, closing their virtual storefronts and focusing instead on finding more effective ways to turn social activity into e...
Flash of Genius: Rolex Dominates Facebook Engagement 14 Aug 2013 | 02:47 am
In the digital space, Rolex has traditionally been known as the luxury brand that has chosen to opt out. Absence on emerging platforms like Vine is one thing, especially for heritage brands that are m...
