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Yahoo! Bing Extends Its Reach to the Middle East 21 Aug 2013 | 03:49 pm
A few weeks ago our Dubai office met with the first representative of Yahoo! advertising in the MENA region ahead of their imminent launch in the area. Yahoo! announced its acquisition of the Maktoob ...
E-Commerce Analytics Insights: What Does the Data Tell Us? 6 Aug 2013 | 02:23 pm
On our previous blog, we looked at whether the hot summer is bad for UK e-commerce by examining Adwords and Analytics data from across our retail clients, cross-referencing daily results against UK te...
Is Hot Summer Weather Bad for UK E-commerce? 6 Aug 2013 | 02:19 pm
July blessed the UK public with a prolonged period of beautiful summer weather. Although the UK summer – for once – delivered, we received feedback from retailers that the glorious sunshine had been i...
How to Source Loyal Customers with a Clever Twitter Ad 2 Aug 2013 | 06:32 pm
Twitter is popular, no doubt about it. Over 400 million people are visiting Twitter every month and 10 million people are interacting on the platform every day. 400 million tweets are sent daily and t...
Starting Your Digital Career 15 Jul 2013 | 05:44 pm
Recently, I was given the task of speaking at The IDM EmployAbility Forum at Google’s London HQ on the topic of graduate employment in the digital sector and how best to prepare graduates for their fu...
Faking It: A Confession / Warning 25 Jun 2013 | 09:41 pm
At Latitude there’s a monthly blog popularity contest. The writer of the most read post gets £50. I’ve won this a few times in the past, sometimes because my posts have been pretty good or timely, s...
Latitude Wins the ‘Best Use of Search – Gaming’ Award at the European Search Awards 21 Jun 2013 | 03:07 pm
Latitude Digital Marketing has won an award at the European Search Awards. Winners of the Best Use of Search – Gaming category, Latitude is recognised for its cutting edge work with online casino bra...
Does PPC Complement or Cannibalise Organic Traffic? 20 Jun 2013 | 02:01 pm
If you work in the field of PPC marketing, chances are that you will have heard questions such as “why waste money on PPC ads for terms where we already rank high in the organic listings?” The questio...
Bing’s Rich Ads: A Picture Worth a Thousand Words? 12 Jun 2013 | 01:43 pm
A well-known proverb states that ‘a picture is worth a thousand words’ and in September 2012, Bing turned this proverb into action with the launch of their rich ads in search (RAIS) ad format. This ad...
Using In-Stream Ads for Youtube Engagement 4 Jun 2013 | 10:00 pm
Youtube is becoming a more and more dominant online platform; it is estimated that 1 billion unique users visit Youtube each month and that 4 billion hours of videos are watched on Youtube every month...
