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Real estate corporate ads with a difference: Rustomjee – celebrating the Parsis 24 Aug 2013 | 05:40 pm
Real estate ads. Groan. You can spot them from a mile. Of late most of them follow a format – highlight the location & features, wean away the riff-raff by talking about the price (Rs. 3 crores only) ...
Nike’s new ‘#JustDoIt’: re-interpreted for the digital age 22 Aug 2013 | 06:37 pm
It’s been 25 years since the slogan ‘Just Do It’ debuted for Nike. 25 years is a long time in advertising where campaign ideas and ads change almost every year. The tag line is popular, considered coo...
The Bank of Mum and Dad: serious problem tackled with British humour 21 Aug 2013 | 08:47 pm
The problem: with soaring house prices, more and more young people in UK have been turning to their parents to help them get their first home. Even if young people work hard and save up, most will sti...
Vodafone ‘#MadeFor you’: charming ads, never mind the service gap 20 Aug 2013 | 04:18 pm
Blazing speeds. Widest coverage. Crystal-clear call quality. Great service. We are used to such tall (conveniently non-quantifiable) claims in advertising for the telecom sector brands. However, consu...
HTC Here’s to Change: Have To Compliment #HTChange 15 Aug 2013 | 01:08 am
After a set of three teasers, HTC released the launch video of their new theme campaign, ‘Here’s To Change’. The news of Robert Downey Jr. being their new spokesperson already created buzz for the br...
Marmite animal welfare ad: how to tackle occasionally used products 11 Aug 2013 | 10:40 am
We all have such products in our house – those which are used rarely. Usually such products come into use only for a specific occasion (e.g antiseptic creams, adhesive bandages) or are bought but rare...
Buying these Police sunglasses will make you feel like a cop, not make you one 8 Aug 2013 | 06:04 pm
In Canada, buying a pair of Police sunglasses will help the Vancouver Police Foundation. Apparently, all the proceeds from the sale of Police glasses are used to fund Vancouver Police crime-preventio...
Devondale Dairy Soft butter: brilliant take on hard butter 5 Aug 2013 | 08:27 am
Can hard butter destroy relationships? That’s the kind of laddering that can be risky – if you stretch it far too much you run the risk of being ridiculed. The exaggeration has to be just right for it...
Fun new ad for The Sun’s Barclays Premier League coverage: scores a goal 4 Aug 2013 | 06:48 pm
‘Anytime, anywhere’ promise has been done before in the telecom especially when it comes to promoting live sports content on the mobile. Recently, Star Sports in India had the ‘get over TV’ campaign t...
Loved every bit of Tesco’s #LoveEveryMouthful by Wieden+Kennedy 24 Jul 2013 | 06:38 pm
Tesco has launched a new campaign, Love Every Mouthful, highlighting its fresh food credentials. As the corporate blog explains: It’s our way of celebrating food in all its glory. We all lead busy l...
