Crain’s Chicago Business Features Leapfrog Online’s Helene Rosenblum: Smarter Marketing via Big (and Small) Data 22 Jul 2013 | 09:36 pm

Leapfrog Online Vice President of Media and Analytics Helene Rosenblum lent her expertise to this week’s Crain’s Chicago Business Focus section, Smarter marketing via big (and small) data. The article...

Mastering Enhanced Campaigns: Leapfrog Online’s Tim Ossmo Discusses Challenges and Opportunities in Google Hangout on Air 17 Jul 2013 | 01:18 am

Leapfrog Online Vice President Tim Ossmo shares his insights on Google Adwords’ Enhanced Campaigns this week as part of Google’s Hangout on Air, a series of live sessions with digital agency leaders o...

Leapfrog Online Pres. Scott Epskamp Featured as a Chicago ‘Game Changer’ 22 Mar 2013 | 07:12 pm

On Saturday, March 23 at 7 pm CST, Scott Epskamp will be interviewed by Gary Arakelian of The Game Changers Radio Show, airing on Chicago’s AM560. In Gary’s Playmaker Spotlight, Scott will share how h...

Google and Yahoo! Ally to Monetize Mobile Traffic 8 Feb 2013 | 11:46 pm

When two rivals team up to tackle the mobile ad space brands and advertisers win. The recent announcement that Google will display ads on various Yahoo! properties and certain co-branded sites using G...

Changing The Game: Why Google Just Made Mobile Priority One 8 Feb 2013 | 02:16 am

The recent enhancements to Google AdWords underscore a dramatic shift to capture mobile customers during the purchase decision process. Interactive advertising industry publication Adotas tapped Leapf...

Digital Ad Spend Continues to Skyrocket in 2013 18 Jan 2013 | 08:12 am

According to eMarketer, digital ad spending topped $100 billion in 2012 for the first time ever, and continues to increase in share of total advertising spending. In fact, eMarketer predicts that digi...

The 2013 Customer: From Sofa Surfing to Purchasing 15 Jan 2013 | 08:01 pm

At CES in Las Vegas, Lenovo introduced the Horizon Table PC, a 27-inch concept computer that blends multi-user functionality with touch screen capability. The concept computer is the latest in the hyb...

Making Your List and Checking it Twice: The Holiday Mobile Checklist 4 Dec 2012 | 08:34 pm

As mobile continues to rocket to new levels of success for holiday shopping, it’s easy to get caught up in glitzy new ideas to attract mobile customers this holiday season. But remember, there are sti...

Cyber Monday’s Mobile Leap 27 Nov 2012 | 08:27 am

Mobile Growth Soars on Black Friday, Shows Need for Platform Focus 26 Nov 2012 | 09:01 pm

As expected, the winners this Black Friday were retailers who gave customers mobile options to combat the growing “showrooming” trend this holiday season. But somewhat unexpected, especially with Andr...