Leapfrogwebmarketing - leapfrogwebmarketing.com - Leap Frog
General Information:
Latest News:
7 Must-Know Ideas from Blue Ocean Strategy 21 Aug 2013 | 01:41 am
Navigating the Ocean We’ve been talking about it for a few weeks now: Blue Ocean Strategy. Finding your niche & positioning yourself ahead of the competition is the name of the game. But what are th...
Are You Different? Position Yourself for Success 15 Aug 2013 | 07:36 pm
What do GM, Ford, Listerine, & Scope Tell Us About Marketing? Positioning. What’s positioning? It’s the difference between standing out & blending in…between leading the market or bringing up the re...
#wecantdateif – How a Twitter Trend Can Help Your Business 12 Aug 2013 | 11:40 pm
Recently, the twitter-verse blew up with tweets following the hashtag #wecantdateif. It solicits Twitter-ites to post their opinion on traits & habits that cross the line in terms of someone’s dating ...
How a Street Performer Became a Harvard Case Study 7 Aug 2013 | 07:35 pm
How a Street Performer Became a Harvard Case Study Last week Steve Banis talked a bit about Blue Ocean Strategy. As a quick refresher, Blue Ocean Strategy is a business principle that recommends orga...
Find & Exploit Your Blue Ocean: What’s Your Most Profitable Niche? 1 Aug 2013 | 01:39 am
Launching into the Deep Space…the final frontier. Fans of Star Trek all over the world will recognize those words in seconds. The great starship Enterprise sails through deep space to discover n...
The Big Conference Room in the Sky 23 Jul 2013 | 09:06 pm
The Big Conference Room in the Sky Figuring out your company’s real purpose is a difficult task to approach directly. But it’s important. Within that purpose beats the heart of compelling marketing. ...
Your Hidden Competition 19 Jul 2013 | 05:21 pm
Trick Question Who’s your competition? If you’d like to play along at home, make a quick list in your head. Got one? If you’re like most business owners we talk to, you probably thought of 2-3 oth...
Your Ad is Your Interview 9 Jul 2013 | 06:55 pm
Here’s a tip: next time you go on a job interview, skip the tie. In fact, wear that t-shirt you like so much. With the mustard stains. And skip the resume. Instead, grab a sharpie, rip a sheet out o...
Selling Hoffman’s Playland Hurts: 5 Great Nostalgic Ads 2 Jul 2013 | 07:25 pm
The Pain of Homecoming The impending sale of Hoffmans Playland was stirring. Like many who grew up in the Capital Region, it’s a place that seeded strong memories in me. My memories are mostly of my...
What Business are you Really In? 25 Jun 2013 | 07:09 pm
What Business are you Really In? That may seem like an obvious question, but it’s anything but. The answer, and subsequently how your business approaches the world, depends on how you see yourself. ...
