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Why I’m Moving (And Why You Should Come Along, Too) 11 Jun 2013 | 12:00 pm
I was at a networking event with a friend of mine this past week, and he was trying to figure out how to introduce himself. As a newly-solo attorney he’s having some trouble getting his rhythm profess...
In Matters Of Online Marketing, You Need To Be The Expert 8 May 2013 | 12:00 pm
We want to write a check and be done with it. For more of us, that’s not in the cards. You’re a solo attorney, or maybe you’re in a small firm of 2-5 lawyers. You juggle your responsibilities as well ...
Why Nobody Likes Your Blog (And How To Fix It) 1 May 2013 | 12:00 pm
You’re a bankruptcy lawyer and decide to start up a blog. You get a designer, learn WordPress, and launch your site. Each day you publish a new article to your blog, complete with a photo and a zippy ...
Follow This Simple Tip To Get More Clients From Your Website 24 Apr 2013 | 12:00 pm
Your website visitors are self-centered and selfish. Potential clients aren’t initially coming to your website to see how great a lawyer you are or to see what solutions you have to offer for their le...
When Thinking About Search, Think Bigger 17 Apr 2013 | 01:00 pm
In the beginning there was Lycos and AltaVista. Then came Yahoo and Google. You can see them all in the rear-view mirror. Lots of us are conditioned to finding information by going to the ubiquitous G...
Stoke The Embers 16 Apr 2013 | 01:00 pm
Building a fire is fun. Roasting the marshmallows is usually a treat, and sitting around watching the flames is one of the primal joys of our species. It’s around a fire, after all, that our ancestors...
The Roles Of Strategy And The Human Touch In Successful Content Creation 10 Apr 2013 | 01:00 pm
Too often, we approach content creation with a sort of “evergreen” mentality. That’s great if all you need from your content is for it to fill space, but when you want more than that you’ve got some t...
Why You Need A Goal To Succeed Online 3 Apr 2013 | 01:00 pm
It’s tempting to take the advice you read here and jump in with both feet. But without a goal, you’re not going to get far in terms of marketing your law firm. You may get tons of traffic and kudos fr...
To Be The Best 26 Mar 2013 | 09:39 pm
With the flood of marketing messages, it’s difficult for people to tell who’s the best anymore. We’ve got a never-ending stream of blog posts, Twitter updates, Facebook messages and more. Whereas five...
Why Sometimes You Need To Quit And Start Over 26 Mar 2013 | 09:07 am
You look around you and realize it’s time to move on. But the status quo is comfortable, so you stick around for awhile longer. You get tired, things get dusty, and eventually the status quo isn’t so ...
