Leonahobbs - leonahobbs.com
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Clients Needed for Student Social Media Campaign Assignment 27 Jan 2013 | 12:16 am
How does this grab you? Fill out the brief for your organization and my students will give you a social media campaign. I'd like them to have a chance for some real-world experience based on what t...
I've Joined Sequentia Environics 27 Nov 2012 | 07:50 am
I'm excited to announce that I've joined Sequentia Environics as Head of Agency Services. A truly great gig, I'm leading the team that provides services to clients in community-building, content mark...
The Future-Proof Skill Set: Work Skills 2020 26 Nov 2012 | 05:06 am
Last year, a study called Work Skills 2020 [pdf] was published by the Institute for the Future at the University of Phoenix Research Institute. In their research, they identify Ten Skills for the Futu...
Totes Blog-Worthy: the Friday Phive Rides Again 5 Oct 2012 | 06:24 pm
The first six months in my business have kicked ass. Seriously. It's no secret that I am deeply passionate about my work. I've been fortunate to be able to re-connect with my passions on projects wit...
Apple tops global top 100 brand corporation ranking, but where is the love? 19 Sep 2012 | 04:47 pm
via TNW Apple’s stock is riding higher than ever thanks to the iPhone 5 launch excitement, propelling its share price to over $700, giving the consumer electronics juggernaut a market capitalization ...
The Pain & Glory of Converged Media Execution 22 Jul 2012 | 06:31 am
Earlier this week, Altimeter released its latest report: Paid + Owned + Earned = Converged Media. The Converged Media Imperative: How Brands Must Combine Paid, Owned & Earned Media from Altimeter ...
Get 10% off the ticket price for eat:Strategy on July 18 5 Jul 2012 | 10:19 pm
The countdown is on. We're less than two weeks away from the eat:Strategy conference on July 18. I'm speaking at the conference so I've got a sweet 10% discount on regular tickets to pass along to ...
Upcoming speaking engagements: CMA and Eat:Strategy 22 Jun 2012 | 03:40 am
I'm speaking at a couple of upcoming events in Toronto. As always, I'm excited to meet new people and talk about some of my favourite subjects. CMA Professional Development Institute: Quarterly Br...
Neil Gaiman's formula for success in the world of work 17 Jun 2012 | 11:52 pm
The season of commencement addresses is upon us. The best one I've seen so far is Neil Gaiman's address to the University of the Arts Class of 2012. It is worth a watch (or a read). Neil Gaiman Addr...
Pitching the pitcher. A few words on earned media. 6 Jun 2012 | 07:48 am
Something unsuspected has happened to me. Having done earned media work for a decade and a half, I am now on the receiving end of pitches from PR companies. This feels like karmic blow-back in the fo...
