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Giving in Secret – My New eBook 22 Oct 2012 | 05:59 pm
The new book I am writing is to a wider audience, beyond the world of trade shows. The topic is anonymous giving and its impact on the lives of the recipients. The eBook is a collection of stories f...
E2MA’s Hosted Buyer Event in November 15 Oct 2012 | 08:08 pm
My colleague, Mike Hatch has asked me to share this information about the upcoming hosted buyer event that E2MA is having. Their promotional piece states: Every year, E2MA’s Face-to-Face Hosted Buyer...
What Trade Show Video Successes Have You Created? 2 Oct 2012 | 12:38 am
The use of video is exploding and will continue to do so for years to come. Are you incorporating it into your event marketing plans? This morning, I wrote a blog post for The International Center fo...
Testing Video Emails to Determine Worthiness 28 Sep 2012 | 12:16 am
This week I acquired a new client who wants more effective email campaigns. That is a common theme through out business marketing, emails which are opened and acted upon. The first step I took was ...
Igniting the Viral Component for Your Event 19 Sep 2012 | 02:02 am
Every show organizer wants to reach as many people as they can for their event. All of the marketing tools are deployed so that attendees know about the event, and hopefully sign up to attend. Depen...
TSNN Webinar: Internet Connectivity: How to Stay Connected at Events with More Demand Than Ever 12 Sep 2012 | 10:20 pm
On 25 September, 2012 TSNN is hosting an important webinar on Internet connective issues on show sites. We all have been on a show floor or in the hallways of the convention center where the Wi-Fi wa...
Curious about the Future of the Exhibition Industry? 7 Sep 2012 | 05:58 pm
We have an opportunity to hear from the best minds in our industry what the future holds for us. The Center for Exhibition Industry (CEIR) is holding a conference in NYC called Predict. This is the ...
Leveraging Conference Content via Streaming Media 29 Aug 2012 | 07:54 pm
At the recent American Society of Association Executives (ASAE) show in Dallas, I caught up with Jim Parker, president of Digitell. His company was exhibiting at the show. Back in 2010 I met Jim at t...
Traci Browne’s Book: Social Trade Show 27 Aug 2012 | 04:40 pm
Last week, I received Traci Brown’s new book titled, Social Trade Show – Leveraging Social Media and Virtual Events to Connect with Your Customers. It has been a delight to read. I find myself noddin...
An Interview with Joe Pulizzi on Content Marketing 23 Aug 2012 | 04:27 pm
Last week SISO held their meeting in Chicago. The keynote speaker was Joe Pulizzi Founder of the Content Marketing Institute. In this post I have an interview Bill Sell conducted with Joe for you vi...
