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3 Reasons Why You Shouldn’t Ignore Google+ 22 Aug 2013 | 01:44 am
Everyone – including your grandmother – seems to be on Facebook. While that may not be cool, it is important for your business because that means almost everyone is on that social media channel, and y...
Meet the Groupies: summer edition 16 Aug 2013 | 10:13 pm
Although our desks and inboxes have been full and we’ve been excited about our work, the Lawton Gallagher Groupies have carved out some time to enjoy fleeting summer in northern Michigan. Here’s the s...
“Why am I here?” 9 Aug 2013 | 08:22 pm
Are you providing the right answers to your website visitors? Winding up construction of a new website whose design and content has been governed by a committee, brings to mind some of the fundamenta...
Capture a great shot: five tips! 29 Jul 2013 | 08:45 pm
What messages does this image for a yacht charter and sailing school convey? Adventure, confidence, learning from a pro….and “I want to do that!” It’s no secret, nor is it rocket science: Great im....
What Facebook hashtags mean for your business? #valuableinformation 24 Jul 2013 | 07:44 pm
Maybe you use hashtags all the time or maybe you don’t have a clue what they are or how to use them. Either way, you should pay attention because Facebook is paying attention to them. That means hasht...
E-mail. Still an effective way to reach your customers? 22 Jul 2013 | 07:51 pm
Yes, indeed! A new study finds that e-mail continues to reign as a top channel to reach your online customers and markets. With the popularity of social media platforms, we’re all left wondering, is ...
Page One: It’s Where You Want To Be. 12 Jul 2013 | 08:55 pm
Did you know that 75% of internet searchers won’t browse any further than the first page of search results? It’s true. Web surfers are busy and they won’t take the time to dig very deep for what they’...
Tell the story of your business – part two 10 Jun 2013 | 07:01 pm
This is the second piece in our series on effectively telling the story of your business. Just jumping in now? Click here to read the first part. Have you ever marveled over someone’s ability to bring...
Social graces, where have they gone? 24 May 2013 | 08:39 pm
“Where have you gone Joe DiMaggio, our nation turns its lonely eyes to you….?” One of those timeless Simon & Garfunkel tunes (you know, the Everly Brothers meet Bob Dylan), the homage to late, great Y...
Knowing the different parts of a website 2 May 2013 | 12:22 am
The process of designing and developing a website has changed over the years. We’re now in our third decade of what we know as the world Wide Web, and websites have become much more powerful and usefu...
