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Leverage your customer relations to evolve your site and offers. 8 Jul 2013 | 05:00 am
Your existing customer base can be a goldmine. Not only are your customers more likely to purchase from you in the future, but they are a virtually captive audience whose opinions you can solicit when...
Know your options: Enhance Interactive. 12 Apr 2013 | 05:00 am
Enhance Interactive (formerly ah-ha.com) offers paid listings, paid inclusion, banners and other contextual ads, and processes more than 1.5 billion search queries per month. Enhance's distribution ne...
Know your options: Google AdWords. 2 Jan 2013 | 05:00 am
Google AdWords trades on its very large and growing network, including Google and AOL, and on its unique ranking system means that ads can gain in position without necessarily increasing the Pay Per C...
Leverage your landing pages to educate, convert and cross-sell the user. 21 Dec 2012 | 05:00 am
In addition to directing the user to from your ad or keyword to a relevant page, that landing page should make the next step obvious and accessible to the visitor. Use the landing page to provide gene...
Focus on a few rich keywords. 9 Nov 2012 | 05:00 am
It's a cliché, sure, but it's true: you cannot be everything to everyone. Rather than brainstorming a bunch of keywords and cramming them into your body text and meta tags, spend some time understandi...
Install a "Signature" in your e-mail program. 1 Nov 2012 | 04:00 am
Most e-mail programs allow you to create a "signature" that automatically appears at the end of each message you send. Use this signature to reinforce your “elevator pitch” – provide your company name...
Rent targeted e-mail lists. 31 Oct 2012 | 04:00 am
Direct marketing professionals have developed targeted e-mail lists that consist of people who have agreed to receive commercial e-mail messages specific to particular industries. You can rent lists s...
Publish an Online Newsletter or E-Zine. 30 Oct 2012 | 04:00 am
Almost no other online marketing tool provides as much ongoing value at such a low cost as do online e-mail newsletters and e-zines. In 2004, Fortune 500 companies spent almost $1 billion dollars on "...
Monitor your site and make sure there are no broken links. 29 Oct 2012 | 04:00 am
Technical snafus can cost you customers. Make sure that your site is always up, and make sure your links work. There are a variety of web site monitoring tools that can help you ensure that your site ...
Iterate, iterate, iterate: constantly tweak and monitor your PPC campaigns. 28 Oct 2012 | 05:00 am
Like search engine optimization, PPC campaigns are not static. Your web tracking tools will help you understand which keywords are working, what new keywords are emerging, what search engines are yiel...
