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Peter Friedman – The Price of Business Interview 19 Aug 2013 | 07:12 pm
LiveWorld is a social content marketing company providing moderation, insight and engagement. A trusted partner to the world’s largest brands, LiveWorld provides a competitive advantage through manage...
Why Did You Start Your Business? 1 Aug 2013 | 12:21 am
Because we believe in the power of dialogue and relationships March 6, 1996: Jenna Woodul, my soon to be co-founder, and I were having breakfast at the Peppermill in Cupertino, CA across the street ...
What is Real Social Media Engagement? 24 Jul 2013 | 03:00 am
At some point, every social media director has to sit down and show their boss that their social strategy is “working.” When that moment comes, they typically turn to an engagement metric—say, the rat...
How to Scale Social and Maintain Customer Engagement in Regulated Industries 12 Jul 2013 | 07:51 pm
Social media marketing for companies in regulated industries poses special challenges—challenges such companies can, and should, face if they wish to remain competitive. The ability to engage deeply w...
Your Brand Could Use a Sense of Humor. Seriously. 11 Jul 2013 | 03:59 am
Did you know humor can help you engage with your customers on social media, clarify your brand’s voice, and extend your social reach? It’s true. Here at LiveWorld, we encourage our clients and their b...
Social Media Safeguards for Healthcare and Regulated Industries 26 Jun 2013 | 08:26 pm
Social media has tremendous power as a tool for effective, affordable marketing and customer service — and yet many companies in highly regulated industries, such as healthcare, avoid engaging it for ...
Legal & Marketing Panel Wrap-up 25 Jun 2013 | 05:08 pm
Earlier this week, LiveWorld held its first social media lunch and learn event in Bridgewater, New Jersey. Modeled from the success of a similar event at Social Media Week 2013, the event brought toge...
Content moderation: Don’t wait until the last second 23 Jun 2013 | 03:58 am
The big online promotion, event or contest that your company has been planning is about to go live. Everything is in place. The graphics on the landing page are brilliant. The company branding is subt...
WOMM-U 2013: Official Highlight Reel 13 Jun 2013 | 06:14 pm
WOMMA is excited to present you with the Official Highlight Reel from WOMM-U 2013! Hundreds of attendees gathered in Chicago to talk about Word of Mouth Marketing, social media and real-time engagemen...
Day 2: WOMM-U Testimonials 8 Jun 2013 | 01:02 am
LiveWorld, a user content management company, is a trusted partner to the world’s largest brands, including the number-one companies in retail, CPG, pharmaceutical, and financial/travel services. We r...
