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All About the Benjamins: When Bloggers Moved to Sponsored Posts 26 Aug 2013 | 07:00 pm
Our media relations team here at CRT/tanaka held a roundtable this past week to discuss our current blogger relations practices, and I thought it would be a great topic for a two-part series. In this ...
BuzzLine Contest – Week 17 – Yay Yahoo! 23 Aug 2013 | 09:00 pm
It’s Friday, and we’re buzzin’, but first, congrats to Jeff Wilson, BuzzLine’s latest winner! Yahoo! made news this week. A year after Marissa Mayer took over as CEO, Yahoo! edged Google in U.S. web ...
How to Keep Your Ad Campaign from Becoming the Next PR Nightmare 22 Aug 2013 | 11:30 pm
Let me start by saying that when I drink soda, I often choose Dr. Pepper –I like the taste. However, like many others, I was horrified by the launch of Dr. Pepper 10, a drink they promoted as “not for...
TO RUSSIA, WITH NO LOVE – The Case of STOLI & 3 Ways to Avoid Badmouthing a Rival 21 Aug 2013 | 08:58 pm
The Booze Bin By Laura Petrosky (@chronic_ally) Many people who work in the alcoholic beverage industry got their inboxes flooded with #dumpstoli emails last month. For those of you who were on sunn...
5 Steps to Nail Every Media Interview (Step 4: Identify the Money Question & Write the Quote) 20 Aug 2013 | 07:19 pm
Whenever I spend time training executives about becoming more effective communicators, I always ask them to think of their favorite quote. I then ask them to count the number of words in that quote. T...
Can a Simple Google Update Create a Big Impact on PR? 19 Aug 2013 | 10:11 pm
In late July Google quietly made a change to its Unnatural Links Document that has spawned articles claiming that Google has killed PR and it’s now Google vs. PR. What’s interesting about this update ...
What am I? 14 Aug 2013 | 05:00 pm
The wine publicist is a creature as frequently misunderstood as the product we find ourselves representing. PR professionals occupy an interesting position within the hierarchy of the wine industry; w...
5 Steps to Nail Every Media Interview (Step 3: Work On The Transition From One Message To The Next) 13 Aug 2013 | 05:46 pm
During my last posts, we introduced the first two steps in nailing every Q&A session; start with the questions and then develop your key messages that answer every question. Now on to step three. Thi...
Mobile: Why hasn’t NFC caught on? Because it’s awkward 12 Aug 2013 | 04:58 pm
I was catching up on my tech reading on a quiet afternoon, and I found myself perusing an article about one of my favorite topics – the newest in mobile devices. I was reading a piece about the new Mo...
BuzzLine – Week 16 – Seniors Take to Twitter 9 Aug 2013 | 09:00 pm
The BuzzLine thanks AAE Alexsis Rodgers for this week’s contribution. Let’s hear it for Scott Mackey who won last week’s BuzzLine for branding Starbucks’ new super speedy broadband access – “Internet...
