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Brand Love in Developing Countries 16 Aug 2013 | 09:14 am
In this LinkedIn community question inspired blog post, we address the question if brand love is as effective and applicable in developing countries, and is a person with limited resources more likely...
Strong Brand Recognition, Negative Brand Associations 26 Jul 2013 | 05:04 am
In June we asked our LinkedIn community to post questions that they may have about Lovemarks and its application as a marketing theory. This week's post answers the question "For a company with strong...
How Close Can Big Data Get? 1 Jul 2013 | 04:00 am
There has been a lot of talk about the impact of Big Data as a way to help marketers make better decisions. It allows businesses to run more efficiently by identifying the best pricing, scheduling, an...
Camper Loves Team New Zealand 28 Jun 2013 | 08:17 am
Camper shoes shows it love for Emirates Team New Zealand at the next America's Cup. The post Camper Loves Team New Zealand appeared first on Lovemarks Campus.
Interview with Brian Sheehan: How Do Students Feel About Lovemarks? 20 Jun 2013 | 03:56 am
In Part 2 of our conversation with Brian Sheehan, author of 'Loveworks: How the world's top marketers make emotional connections to win in the marketplace', Brian speaks about the response to Lovemark...
How Love Works 20 Jun 2013 | 02:39 am
Adding to the Lovemarks journey, 'Loveworks: How the world's top marketers make emotional connections to win in the marketplace' by Brian Sheehan uses real world examples and outlines the roadmaps fol...
Interview with Brian Sheehan: Why Write Loveworks? 19 Jun 2013 | 04:29 am
Lovemarks Campus recently spoke to Brian Sheehan, Associate Professor of Advertising at the S.I. Newhouse School of Public Communications at Syracuse University and author of Loveworks: How the world'...
Flatiron, New York ‘Love How You Live’ 10 Jun 2013 | 04:17 am
From the Lovemarks Campus Visual Gallery, 'Love How You Live' in the Flatiron district, New York. The post Flatiron, New York ‘Love How You Live’ appeared first on Lovemarks Campus.
Lovemarks or Passion Brands May Create Barriers to Private Labels in the Digital Age 30 May 2013 | 02:44 am
In this article from the journal of 'Regional and Business Studies', the issue of private label competition is explored. The limitations and advantages of emotional and value based marketing marketing...
Love Works, Actually 24 May 2013 | 08:33 am
Gail Curtis, CEO of Saatchi & Saatchi South Africa, defends emotion as the key to consumers' hearts and minds and that which influences their choices. "Having a clear and lovable purpose, showing what...
