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WAW London - Reporting Visualisation 6 Aug 2013 | 03:22 pm
WAW London this month is all about Reporting Visualisation. Does the way a report look help with analysis and understanding? Register at http://bit.ly/1ebcHMJ We want to see the best (and worst) of ....
Google Analytics - Launches Model Comparison Tool 17 Jul 2013 | 05:39 pm
Model Comparison Tool Multi-channel attribution and attribution modelling has been a hot topic in digital in 2013. Google Analytics has recently provided GA users with a Model Comparison Tool. There'...
Online Measurement & Strategy Survey 2013 – Highlights 15 Jul 2013 | 04:28 pm
For the 6th year Lynchpin teamed up with Econsultancy to survey over 896 digital marketing professionals to get their views on all things analytical. The whole report can be downloaded here (free if y...
Lynchpin's Steve Dalgleish - Interviewed 12 Apr 2013 | 02:19 pm
How to Untangle Online Analytics Steve Dalgleish, a director at Lynchpin, is interviewed and gives his opinion on how to untangle online analytics. See the full blog here
Google Analytics: Unexpected Token Illegal – Tracking Brief Gotcha! 11 Apr 2013 | 06:09 pm
If you’re implementing code from a tracking brief, beware to watch out for rogue characters. The one we see most on a day to day basis is the slanted apostrophe ‘ which word inserts in place of ' . No...
WAW London - Call Centre / Online Integration 27 Mar 2013 | 07:25 pm
How to integrate Online and Call Centre data? This month's WAW London will have a group of experts giving advice and taking questions on Call Centre tracking and how to integrate that data with onlin...
WAW Edinburgh - Analytics Q&A 20 Feb 2013 | 09:20 pm
We had Andrew Hood (Lynchpin) and Paul Newbury (Yard Digital) as our panelists and they were both knowledgeable and funny which helped the evening no end. We had over 50 attendees who asked some good...
Google Analytics 101 19 Feb 2013 | 04:29 pm
Fresh from Measure Camp have a look at Lynchpin's "Steps to Success" with Google Analytics. It covers: 1. Assume the worst and avoid the gotchas 2. Track some outcomes worth caring about 3. Embrace p...
MeasureCamp 2013 16 Feb 2013 | 04:55 am
Another great MeasureCamp - thanks to Peter and all the contributors! Some stuff from our sessions: File: MeasureCamp - Google Analytics 101.pdf
New Years Resolution: Top 10 Analytics Tips! 1 Feb 2013 | 04:07 pm
New Years Resolutions are a fairly standard affair: Go to the gym more? Eat less chocolate? Go travelling? How about improving your analytics? Lynchpin are proud to present it's top 10 tips for 2...
