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Are you making promises you can’t keep? Now you can’t hide. 22 Aug 2013 | 01:52 am
Are you making promises you can’t keep? Chances are you are and now you can’t hide . There is so much pressure to deliver more than the competitor next door that it forces many small businesses to ove...
Coles is listening to me, and won me back! 18 Aug 2013 | 01:42 pm
I must admit I am a bit of an Aldi shopper. Basically cos it is cheaper! A whole lot cheaper. I love Aussie Farmers and I do a bit of this too because I am so busy and it is convenient and supports lo...
The Future of Marketing 7 Aug 2013 | 02:07 am
I was asked the other day to explain the role of a marketing manager. It is a good question because it has changed so much over the past few years. I love this Gartner map that outlines all the areas ...
Q:Are your customers smarter than you? A: more than likely. 24 Jul 2013 | 11:42 am
Smart Customers, Stupid Companies is a must read book. It details how we now as customers have access to more information than ever before, we have a microphone to share it and we know before we enter...
Customer Centricity has never been more important 24 Jul 2013 | 01:24 am
As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on their roles in 2013. Incite uses crowd sourcing to di...
Big data allows us to take create new insights and connections that were not possible even five years ago. 16 Jul 2013 | 03:40 pm
All of the information that the human race has created from the start of time till 2003 is 5x a-bytes now every 2 days we are creating 5 X a-bytes. Every day the average person today processes more da...
Does your business have an intimacy problem? 3 Jul 2013 | 03:08 am
As the bigger your business becomes, does it become more removed from your customers? Do you talk to your customers? I don’t mean just a one night stand. Doing the odd tweet, blog post or facebook up...
How to create a competitive advantage? 30 Jun 2013 | 08:23 am
What else can you do to stand out from the crowd? Collaborate . Whether we like it or not customers are in the box seat. They choose to visit your website, view your ad or open your email and they ca...
Are your touchpoints as smart as your customers? 19 Jun 2013 | 11:14 am
Effective touch-points of all types—human, static and interactive—move customers closer to your business. Ineffective touchpoints push customers away. As a result, touchpoint performance is critical t...
If 70% of us pick up a smart device to learn about you, what do we find? 13 Jun 2013 | 11:48 pm
In 2012 Google Published ZMOT: Winning the Zero moment of truth. I did an post on this in the impact of multi-devices some time ago. You might think that you have a website, so you are...
