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Why Did Lady Gaga Spend One Million And Create a New Media Company Just to Launch a Fan Site? 13 Aug 2013 | 06:00 pm
In February of 2012, Lady Gaga launched LittleMonsters.com. The community site was designed to be a place/hub for her most passionate fans to come together. Gaga invested over one million of her own...
Learn How to Video Blog Tonight at #Blogchat With Chris Yates! 11 Aug 2013 | 07:48 pm
UPDATE: Here’s the transcript from tonight’s #Blogchat with Chris, click Transcript on the left! Tonight (August 1th, 2013) at #Blogchat we’ll have Huddle Productions‘ Chris Yates join us to chat abo...
How to Decide if Your Business Should Invest in Using Social Media 7 Aug 2013 | 08:16 pm
“Should we be using social media?‘ is a question being asked in many boardrooms and mom and pop stores around the country. Yes, even today in 2013. From the business’ perspective, it’s easy to see w...
How Paper.li is Flipping the Role of a Brand Ambassador Program to Focus on Its Fans 6 Aug 2013 | 07:18 pm
Last Wednesday during #Rockstarchat we were joined by Paper.li’s Marketing Directory, Kelly Hungerford. Kelly was joining the chat to talk about Paper.li’s Brand Ambassador program, which the company...
#Blogchat Topic For Sunday Aug 4th – Keeping Your Sh*t Straight on Your Blog! 4 Aug 2013 | 07:36 pm
UPDATE: Here’s the transcript! You know those posts I write from time to time where I show you how I’ve screwed up something here in the hopes that you won’t repeat my mistakes? Yeah, we’re about to ...
Don’t Worry When People Leave You… 1 Aug 2013 | 06:32 pm
Let’s be honest: No one likes to see that someone has left you. And I’m not talking about your offline relationships, I’m talking about when someone stops reading your blog, or your newsletter, or un...
Learn How Paper.li Created its Brand Ambassador Program Today at #Rockstarchat! 31 Jul 2013 | 06:09 pm
UPDATE: Here’s the transcript from this chat! I’m thrilled to announce that Paper.li’s Marketing Director Kelly Hungerford will be joining #Rockstarchat today at 1pm Central on Twitter to discuss how...
You Want to Have a Fan-Centric Brand 30 Jul 2013 | 07:16 pm
I wanted to talk in very broad strokes today about why it pays to have a fan-centric brand. And what I mean by that is a brand that places a premium on connecting more closely with its most passionat...
Five Tips For Sharing Content Like a Pro on Twitter 29 Jul 2013 | 06:00 pm
I’ve blogged before about how sharing content on Twitter can drive big traffic back to your blog. It’s also a great way to network with others, and to find and share content that makes you and your n...
Race your winners, stable your losers 26 Jul 2013 | 04:57 pm
“Own Your Network” I heard that phrase several times this week in Birmingham at Y’all Connect. It’s something I have been thinking a lot about recently. Are we stretching ourselves too thin when it...
