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Second-Screen Competition Gets Fierce 13 Aug 2013 | 01:55 am
The second-screen e-commerce market may lack a definitive leader, but a few players certainly stand out. Take Shazam for example. Once just a music recognition app, Shazam is now on an aggressive p...
Will Second-Screen be Shazam’s Second Coming? 1 Aug 2013 | 02:02 am
UK-based Shazam, best known for music recognition, is now focusing on second-screen solutions for TV producers, broadcasters and advertisers. Shazam executives are betting TV will significantly ...
Pinterest. Instagram. Vine. How TV & Film Can Leverage Them All. 24 Jul 2013 | 02:17 am
Pinterest may not be the first platform you think of when considering how best to market a new film, TV show, or web series. However, that is exactly the social network “Beat Girl” invested in, early ...
Watch with eBay – Second Screen e-Commerce App – Review 19 Jul 2013 | 02:55 am
In March 2012, eBay launched a new iPad app that allows people to shop for items related to the TV shows they are watching. The Watch with eBay app takes a viewer’s ZIP code and cable or satellite pro...
Walking Dead is Alive & Well 12 Jun 2013 | 03:00 am
One of the most consistently talked about television shows in social media today is AMC’s The Walking Dead. The show’s online fan base is large and in charge. Engagement is high and its television aud...
3 Ways to Increase Your Reach on Facebook 17 May 2013 | 09:54 pm
Facebook is a powerful and expansive channel for connecting with your target audience. However, as the number of posts and interactions increase, the likelihood of a specific user seeing your wall pos...
What a Kickstarter Strategy Looks Like 10 May 2013 | 04:06 pm
Crowdfunding is moving at warp speed. In 2012, there were 1 million campaigns that raised $2.7 billion dollars (an 81% increase over 2011). 2013 is on course to nearly double those numbers with funds ...
New Moves in the #SocialTV Sandbox 24 Apr 2013 | 09:52 pm
Comedy Central, MTV and NBC Universal’s Syfy channel continue to muck about in the social TV sandbox – and are seeing successes. Already there is considerable buzz about Comedy Central’s plan next wee...
Magnification Potential 8 Mar 2013 | 12:50 am
Online marketing promotes or builds awareness for a product. Often, the decision as to which tactics are used depends on available resources – time and money. There’s also an important factor to consi...
Where You Apps? 27 Feb 2013 | 09:59 pm
This week a friend of mine finally got herself a smartphone. Even using the term ‘smartphone’ feels out-of-date, let alone getting your very first one ever. She remembered me obnoxiously praising this...
