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Five Surefire Ways to Grow Your Etsy Shop with Email 29 Apr 2013 | 09:16 pm
There is no doubt that Etsy is one of the most popular online selling sites today. In just five years since it was launched in 2005, it had more than 7 million customers and an annual revenue of more ...
Insider Email Shortcuts 6 Feb 2013 | 12:12 am
As we contemplate what’s new on the online marketing horizon, whether it be email, online or social media, we started thinking of all the components (and process) that go into creating a single email ...
Six Tips for Ninja Transactional Emails 5 Dec 2012 | 11:38 pm
Transactional emails. You just got to love them because no other type of email communication is more anticipated than this one. Especially in this busy holiday season with B2C businesses ramping up t...
Use Emails to Build Links to Your Awesome Site 5 Nov 2012 | 10:23 pm
Smart marketers are able to think ahead and use email marketing as a link building strategy. Sure, this is not an orthodox method of getting links, but it is a smart one that more companies should use...
11 Likable Ways to Get People to LIKE Your Facebook Page 15 Oct 2012 | 09:40 pm
Remember when you were a kid in school and you passed a note to a girl you had a crush on? And the note said, “Do you like me? Check ‘YES,’ ‘NO’ or ‘MAYBE’?” And then you watched that girl open up the...
Emails and Email Reader Rendering Shenanigans 20 Aug 2012 | 10:48 pm
What Should You Do About It? When you send out your HTML email, you have made sure that not only did the layout look right, but also that everything was in place. However, do not be shocked to find ...
Social Media Virgins: Social Media Mistakes to Avoid 26 Jul 2012 | 10:16 pm
Most people think that marketing on Facebook or Twitter is a piece of cake. In fact, other people just do it for fun, right? However, when you are putting your business on social media, the rules chan...
Designing Emails for Images “Off” by Default 9 Jul 2012 | 09:37 pm
“A picture is worth a thousand words” … unless you can’t see the picture and then what? Did you know over 33% of email readers disable images automatically in the inbox?! That means well over 1/3 of y...
Designing Emails for Images “Off” by Default 9 Jul 2012 | 09:37 pm
“A picture is worth a thousand words” … unless you can’t see the picture and then what? Did you know over 33% of email readers disable images automatically in the inbox?! That means well over 1/3 of y...
Open and Click-Through Rates Marketers Will Drool Over 16 May 2012 | 09:26 am
How many times have you lost sleep over open rates and click-through rates? As an e-mail marketer, you probably take these two metrics to gauge just how effective your marketing efforts are. Open ra...
