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Learning from Fleet Street: how to write killer subject lines 27 Aug 2013 | 03:10 pm
Hunting back through the many marketing emails I’ve received over the last few weeks, one in particular stood out. It was from Sony, and, more specifically, related to the Playstation 3. As introdu...
Adding the personal touch to email marketing 22 Aug 2013 | 03:17 pm
The growth of email marketing, social media and the world wide web in general has in turn threatened to dilute the ability for businesses to be personable with customers. Consider a hotelier, who has ...
Email marketing images: 5 common mistakes you’ll want to avoid 20 Aug 2013 | 03:10 pm
As we recently covered in a blog post focusing on an email from Sky Sports, images play a key role in the success of any email marketing campaign. They are so important, in fact, that they could make ...
Look to the Sky: how to make subscribers react 15 Aug 2013 | 03:00 pm
A few days ago, Sky TV sent me the following email: The sports fans amongst you will be aware that Sky has recently faced new and rather stiff competition from BT Sport, which has grabbed a sizeable ...
10 ways to make your email marketing campaigns social 13 Aug 2013 | 03:00 pm
Social media was once a playground inhabited by teenagers, tech-savvy celebrities and the now infamous ‘trolls’ who were clearly more comfortable behind a keyboard than taking part in the real world. ...
How to avoid falling into an email spam trap 8 Aug 2013 | 03:10 pm
Spam traps are the email equivalent of cycling down your favourite road and hitting the mother of all potholes. All that hard work, blood, sweat and tears, gone, in an instant. If you are promoting y...
5 common email marketing mistakes we can all avoid 6 Aug 2013 | 03:00 pm
We’re all human. Making mistakes is something we do on a weekly basis, and nowhere is this more prevalent than in the world of business. Unfortunately, when it comes to activities such as email market...
Why email marketers shouldn’t panic about Gmail tabs 1 Aug 2013 | 04:36 pm
In May, Gmail began gradually rolling out a new layout for their popular email service. The changes are for both the desktop and mobile clients and have created something of a stir in the email market...
The unsubscribe button: one of the best ways to improve your email marketing 25 Jul 2013 | 03:53 pm
The primary channel of promotion for most startup businesses is email marketing. It is one of the most cost effective and efficient ways products and services can be launched and advertised. The goal...
This overdue summer is great news for email marketing 18 Jul 2013 | 03:38 pm
It has been some time coming, but it appears the UK is finally being blessed with a long, hot summer. And, while it can be tough sitting at a desk trying to keep your business going in such heat, it r...
