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Yahoo! Stock Under Scrutiny 27 Aug 2013 | 08:51 am
Yahoo! may be an Internet marketing giant, but its recent deal with Google and its defensive posture with Microsoft have taken their toll – at least in the eyes of stock market analysts. The influenti...
Email Marketing: Knowing Your Audience 26 Aug 2013 | 08:51 pm
Yesterday, we talked about segmenting your email marketing list in order to tailor your message and generate better results. In order to create that message, though, you need to know more about the pe...
Tell Me What Blog Pinging Is 26 Aug 2013 | 08:52 am
So, now we get to what pinging is. When a blog is pinged, the ping basically sends a signal to a web blog tracking system telling it that the blog has recently been updated. Thus, pinging is the proce...
Yahoo Has Plans To Acquire Tensa Kft. 25 Aug 2013 | 08:51 pm
Yahoo announced today that it has plans to acquire IndexTools for an unspecified amount of money. IndexTools is known for its ability to make marketing analytics tools for the Web. The financial terms...
Yahoo! Introduces New Job-Related Advertising Solutions 25 Aug 2013 | 08:51 am
Yahoo! HotJobs introduced two new Internet advertising solutions that will make recruitment advertisers smile. According to Yahoo’s press release: The first, Yahoo! HotJobs Smart Ads, is a platform t...
How To Increase Online Trackbacks You Receive 24 Aug 2013 | 08:51 pm
The easiest way to increase trackbacks is to frequently post your blogs. If you post frequently (2-3 times a week), people will have quite a few newer posts that they can trackback. However, it is imp...
Email Marketing: Bigger Isn’t Always Better 24 Aug 2013 | 08:51 am
Names, names, names. Seemingly, everyone who does email marketing is hungry for an endless supply of email addresses so that they can grow their lists. But while email marketing is a numbers game, big...
Microsoft Shifts as Bill Gates Leaves 23 Aug 2013 | 08:52 pm
The Yahoo-Microsoft chatter has temporarily subsided as the focus has shifted to the end of this week, when Microsoft co-founder Bill Gates will step away from the day-to-day operations of his company...
Splitting Your Lists for Testing 23 Aug 2013 | 08:52 pm
Yesterday we talked about the value of split testing your email marketing messages, and the importance of testing only one variable at a time. That’s only part of the equation, though. The other part ...
Rumors About Yahoo! Staff Shake-Up Abound 23 Aug 2013 | 08:51 pm
Yahoo! can’t seem to get out of the news. It appears as though several senior execs have given their notice – among them, Jeff Weiner (executive VP of the network division), Vish Makhijani (GM of sear...
