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80% of all Sales Influenced by Online 2 Aug 2013 | 04:00 am
The money being lost by Australian business online is truly scary. One of the dangerous myths or excuses about online business is that it only accounts for less than 10% of all sales so it’s not yet ...
Business Owners Don’t Trust Web Developers 16 Jul 2013 | 04:00 am
Local business owners are none to happy with web developers and online guru's. Not only don’t they trust them; they think we’re all a bunch of rip off merchants. Ouch! (Oh by the way that includes us...
Old Dog Retailer Learns Spectacular New Online Tricks 5 Jun 2013 | 04:00 am
How a 150 year old British retailer is showing everyone how ecommerce should be done. Until recently I’d never heard of British retailer John Lewis, but its name keeps coming up in the online press a...
How Much Does a Website Cost – Part 2 30 May 2013 | 04:00 am
What they don’t tell you Do you feel like your burning money online? There are many unexpected costs involved when creating a website or new online business, many of which come as a shock to busines...
How Much Does a Website Cost? 20 May 2013 | 04:00 am
The perennial question, and usually met with the frustrating response: “It depends...” So in this post I will give you some hard figures about what you can pay or not pay to get your business online....
Remarkable Research on What Really Works in Online Marketing 9 May 2013 | 04:00 am
What's really stopping your results from flowing? Adobe has just released a report that shows very clearly what works in online marketing. Rather tellingly, 86% of online marketers aren’t doing it. ...
Why Conversion Rate Optimisation Doesn’t Work 23 Apr 2013 | 04:00 am
Is poor strategy and faulty equipment hindering your conversion rates? Conversion rate optimisation won’t work for most online businesses; at least not straight away and there’s a very obvious reason...
Speed Traps – Remove the Social Buttons and Improve Conversions 12 Apr 2013 | 04:00 am
Are all your social media buttons stalling your site performance? Social media sharing buttons are one of the biggest drags on any website’s performance, so removing them altogether may significantly...
How Much Does Blogging Cost? 5 Apr 2013 | 04:00 am
Are you prepared to pay for blogging success? Seriously? Neil Patel who writes a great blog at QuickSprout recently listed how much it costs him to blog every month and be successful. (And I thoroug...
Titles Can Kill or Convert – What are Yours Doing? 21 Mar 2013 | 04:00 am
- How to Write Accessible Web Content Part 4 Are your titles leaving clues or corpses? Titles, headlines and headings cause more confusion and consternation for online writers, designers and develop...
