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Mobile Ads & The Changes to Come 14 Jul 2013 | 10:53 am
All advertising channels have positive and negative attributes, but mobile is a medium which is becoming increasingly more prominent in the digital marketing era and much easier to m...
To Click or Not To Click? 16 Jun 2013 | 10:50 am
US & Europe ad CTR statistics summary Google’s Doubleclick platform are without doubt the best source for this data on a global scale. If this information is not the most up to date version, you can ...
Mobile Search Changing Search 28 May 2013 | 01:12 pm
In the UK alone, smartphones have penetrated over 60% of the market & by the end of 2013, one sixth of the population are expected to own a tablet. The expansion of mobile device ownership has had the...
Smartphone Sales Soar 14 May 2013 | 08:23 pm
The phenomenal growth in mobile usage, specifically smartphones, has been proven by this year’s global sales figures. In the first quarter of this year, it has been revealed that sales have grown by 4...
Twitter Targeting Takes A Step Forward 21 Apr 2013 | 10:53 am
Twitter has taken one step further to monetising the site as much as is possible. Not only do they now have the option to target by geo, device and interest, they now have the new addition of keyword ...
Bing Getting Bigger.. 16 Apr 2013 | 10:46 am
Bing is one of the search engines that has been overshadowed by those such as Google & Facebook as a social search tool, but it appears it is getting its’ act together. It is starting to integrate inf...
Facebook - Newsfeed Newsflash! 19 Mar 2013 | 10:43 pm
Since the launch of Facebook’s Newsfeed tool nearly 7 years ago, it has been decided that it is time for its first major revamp. Ever controversial, this move by Facebook has been both welcomed and cr...
Mobile Users & Twitter 17 Feb 2013 | 11:51 am
Twitter has released a study on it’s users that will no doubt be of much interest to those who undertake mobile marketing. The report shows that those users that access the network primarily on mobile...
Introducing Facebook CPA 28 Jan 2013 | 12:03 pm
Facebook has introduced a new tool which should please a large number of companies in the social advertising industry. This is the introduction of a new conversion measurement & optimisation system, p...
Search Superiority? Facebook’s New Strategy 16 Jan 2013 | 05:38 pm
Facebook has proved once again it is in the running more than ever for the greatest online platform. Introducing Facebook’s Graph Search. This new tool allows users to search initially through four c...
