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Mansmith Executive Scholar Program 22 Aug 2013 | 07:20 am
The 2nd Mansmith Executive Scholar in Marketing Strategy, Joven A. Alcala, Marketing Manager of Healthway Philippines, awarded by Josiah Go, Chief Marketing Strategist of Mansmith and Fielders, Inc. d...
Service Culture of Hospitals by Josiah Go 25 Feb 2013 | 04:04 pm
Before my father passed away, he had been a patient in various known hospitals in Metro Manila for a few years due to his wavering physical health brought by old age. These hospitals have slogans and ...
Consumer and Account Specific Promotions: Planning For Success 5 Feb 2013 | 06:36 am
Consumer and Account Specific Promotions: Planning For Success It helps to understand what makes for powerful promotions. So set aside a couple of days to do this course, arm your people with powerful...
Brand Cult Behavior 2 Dec 2012 | 06:20 am
Brand Cult Behavior by Chiqui Escareal-Go When one thinks of Ateneo and La Salle during the UAAP games, one gets a dose of collegiate basketball brand fervor. Similar brand behavior can be seen in the...
Measuring Your Digital Maturity by Donald Lim 29 Sep 2012 | 08:43 am
“We are a local FMCG company and have seen most of our competitors using digital channels already for marketing like Facebook and Twitter. Being a more traditional and smaller company, can we still ca...
Tactical Negotiations for Buyers 27 Sep 2012 | 10:41 am
Framework, Process, Tools and Skill Development Seminar Segment and bucket suppliers and service providers appropriately. Optimize value through negotiation and not settle with reducing value instead...
Marketing of Schools by Josiah Go 27 Sep 2012 | 06:13 am
Schools can benefit from changing their perspective with regards to how they operate. The following cases will show that even schools have something to learn. The Zero Moment-of-Truth Over a decade ...
Are Your Strategic Sales Planning Sessions Strategic? By Emilio C. Macasaet III 26 Sep 2012 | 06:04 am
“We recently finished the first of a three part strategic sales planning session for our company. The next parts will be held out of town five weeks from now. In your previous article, you discussed w...
Using Strategic Negotiations: Too Much Power for One Side? By RowenUntivero 25 Sep 2012 | 06:10 am
“I heard from a valid source that my counterparts from the customer’s side have taken your program on Strategic Negotiations. From what I understand, your program enables people to control the outcom...
Zalora – Steadily Quick Growth By Benedicto “Poch” Cid Jr. 24 Sep 2012 | 06:06 am
“Steadily quick growth” is the way Paulo Campos III described the growth rate of Zalora at the Cebu Regional Retail Conference of the Philippine Retailing Association on July 18. Paulo gave a fascinat...
