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Here’s to the crazy ones: Brin’s burger a sign of wilder times? 13 Aug 2013 | 03:27 pm
Last week, the first ever synthetic beef hamburger was served to a panel of experts. It was a Promethean feat of human ingenuity, involving weeks of intensive lab work, hand weaving of microscopic fib...
Narrative by numbers: The production line of storytelling 12 Aug 2013 | 06:24 pm
I recently came across a post on PR Newswire’s blog (link: http://blog.prnewswire.com/2013/08/01/using-storytelling-to-drive-business-goals/) informing me of all the ways I could use storytelling to d...
Plato, pressure and the death of PR stunts 9 Aug 2013 | 09:35 pm
Storify by BORKOWSKI.do Fri, Aug 09 2013 04:31:31 Plato, pressure and the death of PR stunts Activists scaled The Shard and the Home Office brazenly paraded their views on strategically driven ad v...
All That Twitters Is Not Gold: The Challenge of Taming the Social Herd 2 Aug 2013 | 03:18 pm
This week, the British media’s obsession with Twitter reached a new zenith. Unfortunately for the social network, however, this was no love in. Instead, after feminist campaigner Caroline Criado-Perez...
Jurassic Ad Men: a marriage of equals or the last of a dying breed? 1 Aug 2013 | 02:54 pm
This week, the business and media commentariat have talked of little but the upcoming merger of Omnicom and Publicis, the second and third largest advertising groups in the world, respectively. As bef...
The Royal Arrival: Successful Product Launch or a Load of Hot Heir? 24 Jul 2013 | 04:55 pm
So there we have it; the conclusion of the greatest product launch campaign Britain has ever seen. No, Apple didn’t bring out the iWatch while you weren’t looking. I’m talking about the latest release...
Commercial Lobbying with a PR edge: riding the roughest of storms with the smoothest of sailors. 23 Jul 2013 | 07:08 pm
When, in 2010, David Cameron described commercial Lobbying as the “next big scandal” in British politics, he drew attention to a strange truth. The work of the commercial lobbyist has all the necessar...
Greenpeace vs The Shard: Unleashing the Heat of the Arctic Campaign 17 Jul 2013 | 05:23 pm
Last week, six members of Greenpeace ascended their way into the history books during fifteen hours of sheer sweat, muscle and no doubt emotion, as they scaled The Shard to draw attention to Shell’s p...
Andy Murray: a modern hero in an old fashioned mould 8 Jul 2013 | 05:14 pm
As Britain hails a new hero in the shape of Wimbledon great Andy Murray, it’s natural to wonder what impact his victory will have on him from a PR point of view. The genius of Simon Fuller and his...
The Art of Persuasion and The Maverick Factor 28 Jun 2013 | 03:03 pm
There’s an exhibition on at the moment at the British Library entitled Propaganda: Power and Persuasion. A much maligned term these days, thanks to the work of Herr Goebbels & sons (which is presented...
