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9 Steps to Lower Customer Acquisition Cost (And Higher Value) 27 Aug 2013 | 03:00 pm
9 Steps to Lower Customer Acquisition Cost (And Higher Value) “Anyone can do lead nurture,” said someone who’d never done it: “Just send out three or more messages and you’re done.” Well…you could ...
Got Marketing ROI? 26 Aug 2013 | 07:24 pm
If there’s friction between your marketing and sales teams, it might be due to the way each team is measured. Sales is numbers-driven; performance is measured by quotas you can hit and revenue you can...
B2B: Your Demand Generation Problems, and What To Do About Them 23 Aug 2013 | 07:00 pm
Demand generation is a perpetual process, not a series of campaigns, says Carlos Hidalgo, CEO of Annuitas and presenter of the webinar “Taking a Strategic Approach to Demand Generation.” Carlos begins...
Jay Baer Crushes the 11 Big Myths About Social and Content Marketing 22 Aug 2013 | 07:00 pm
You’re in luck. (And so are we.) Content marketing luminary Jay Baer will deliver what promises to be a very fast, fun, furious webinar called “Reality Check: Crushing the 11 Big Myths About Social a...
Act-On Debuts on Inc. 500 List At #172 21 Aug 2013 | 11:04 pm
We are extremely pleased and proud to announce that Act-On has made the prestigious Inc. Magazine 500 List. We scored #172 on the list of 500; we are #17 on the list of the top 100 software companies;...
5 Keys to Email Inbox Delivery 21 Aug 2013 | 07:07 pm
Over the years, many changes to email inbox delivery have been made by ISPs such as Gmail and third party filters such as Barracuda. Every serious email marketer tries to keep up with the changes and ...
Problem: Leads Fall Out Mid-Funnel. Solution: Nurture Them 20 Aug 2013 | 07:00 pm
Does this describe your marketing funnel? Your top-of-funnel efforts are generating interest, you’re getting inbound traffic and plenty of leads, but too many just stall out in the middle of the funne...
Influencer Marketing: The Next Step for Content Marketing 19 Aug 2013 | 07:38 pm
Global content marketing expert Andreas Ramos has authored nine books on digital marketing and related topics; served as the analytics and SEO strategist for Stanford’s Graduate School of Business; an...
Customer Acquisition Via Email Has Quadrupled Over the Last 4 Years 16 Aug 2013 | 07:00 pm
Recently, Custora released “E-Commerce Customer Acquisition Snapshot, Q2 2013,” the first in what will become a series of reports examining emergent e-commerce customer acquisition trends. Custora lo...
Content Marketing: What Would Cisco Do? 15 Aug 2013 | 08:24 pm
Having trouble getting your company behind a content marketing strategy? With $46B in revenue in 2012 and over 70,000 employees spread around the world, Cisco is a giant. Imagine for just a moment how...
