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6 Copywriting Takeaways from a Real-Life Mad Woman 16 Jul 2012 | 07:19 pm
This is MarketCopywriter Blog’s third post in a series on Mad Women—pioneering women copywriters. 1933. The Great Depression continues to grip America. Four years after the stock market crash, a quar...
What if Thomas Jefferson Had Been a Direct Response Copywriter? 5 Jul 2012 | 12:14 am
The Declaration of Independence: We’re all familiar with this important, historical document. The Declaration of Independence (DOI) presents lofty, humanistic ideals. It lists grievances. It justif...
MarketCopywriter’s Pick: 5 Must-Read Posts for Ecommerce Copywriters 25 May 2012 | 03:15 pm
If you write ecommerce product copy, chances are most of your day is spent creating and editing content—or dousing the copy-related fires that flare up on a busy retail website. I’m guessing you had ...
Legendary Women Copywriters: What You Can Learn from Helen Lansdowne Resor 27 Apr 2012 | 03:08 am
This is MarketCopywriter Blog’s second post in a series on Mad Women—pioneering women copywriters. In an earlier post, you got a glimpse of America’s early advertising industry—and the opportunities ...
Lessons from Mad Women: What Golden Age Ad Women Can Teach You About Copywriting 17 Apr 2012 | 08:29 am
Post #1 in a series of MarketCopywriter Blog posts on pioneering women copywriters. “You always say, ‘If you don’t like what they’re saying about you, change the conversation.’” Peggy Olson, Mad Men ...
Copywriting Challenge: I Dare You to Choose the Best Headline Out of 100+ Heads 27 Mar 2012 | 03:40 am
What’s the most important piece of copy you write? It’s not your value proposition. It’s not your product benefits. It’s not even your call to action. You know the answer. It’s your headline. Custom...
Want to Dramatically Improve Your Content? Copy Other Writers (Shamelessly). 15 Mar 2012 | 01:54 am
Virgil copied Homer. Michaelangelo copied Donatello. Elvis copied Bo Didley. Traditionally, artists learn by mimicking masters. It follows then: If you want to be a better copywriter, copy great wri...
The John Turturro Guide to Star-Turn Copywriting 25 Feb 2012 | 04:58 am
Whooosh! A red bowling ball hurls down a glossy wooden lane. Crack! The ball smashes the pins in a perfect strike. Flamenco music explodes and a man in a purple bowling unitard swivels his hips in a...
Copywriters: Discover the Secret to Writing Fresh, Original Copy Every Time 10 Jan 2012 | 05:16 am
Copywriters rely on writing formulas. There I said it. And if you write professionally, you know it’s true. When you draft deadline-driven copy day in day out, month after month, year after year, you...
2011’s Hundred Top Links, Posts and Articles for Marketing Copywriters 4 Jan 2012 | 04:14 am
A new year gives you a golden opportunity to look backward in order to move forward with confidence. Need a little with the backward glance? Take a look at 2011’s Hundred Top Links, Posts and Article...
