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No-name, no-logo McDonalds ad campaign 20 Aug 2013 | 01:30 pm
The latest ad campaign by Mickey D’s (as seen in magazines and on bus-stop posters) dares to go without name or logo – but certainly not without a signature… The campaign features just the American gi...
Computing giant HP tries its hand at street art. 6 Aug 2013 | 01:30 pm
HP recently printed and hung an enormous, colorful mural designed by René Corini D’Agosto on one of its buildings in Brazil. Produced by two people working with about ten small HP printers, the gigant...
“Bye Bye Red Eye” campaign 31 Jul 2013 | 01:30 pm
Promote a product (coffee) exclusively to an audience pre-selected for its likelihood of having an immediate need for that product (some of the world’s weariest travelers) — that was the concept behin...
The talking window by Sky Go 18 Jul 2013 | 01:30 pm
Sky Go, an online television service from Sky, has found a unique way to advertise to commuters as they relax or doze on Germany’s subways. Thanks to bone conduction, a technology used chiefly in mili...
The Donor Cable (or, the art of raising blood donation awareness with a familiar metaphor – the smartphone) 11 Jun 2013 | 02:25 pm
The idea behind this video is to encourage people to give blood using the metaphor of a device that gives … battery power. With the Donor Cable, you can recharge someone’s dead smartphone from your ow...
Knacki Sausages, why pay more? – hilarious (at least to me) 4 Jun 2013 | 01:30 pm
The message is clear: Six sausages cost a lot less than one Barbie doll and one Dream House – so why spend more if the child’s just as happy either way? I wonder, though, if this ad carries a second, ...
One ad, two messages 28 May 2013 | 01:30 pm
The Spanish foundation Anar, as part of its stand against child abuse, launched a very clever advertising campaign. Depending on the size of the person standing in front of the billboard, two differen...
Companhia Athletica: a new campaign with a strong message 21 May 2013 | 01:30 pm
This inspired campaign uses electronic components to create characters engaged in athletic activities.
Maes Beer: get to know us by name 14 May 2013 | 01:00 pm
Maes is the second most popular Belgian beer. Maes also happens to be the third most common Belgian surname. To raise the beer’s profile, the Maes company took advantage of its prevalent name and crea...
Baby&Me 19 Apr 2013 | 08:13 pm
You’ve seen the roller babies, the swimmer, dancer, and rocker babies. And now, the Evian babies are back in a captivating new episode! This new Evian campaign, “Baby and me,” starts Friday and is sur...
