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Why Adding a Podcast to Your B2B Inbound Marketing Mix Makes Sense 14 Aug 2013 | 12:05 pm
Marketers the world-over are churning out content for their b2b inbound marketing programmes, but not everyone is producing a podcast. Does this present an opportunity for your brand? Is there time t...
7 Core Steps to Inbound Marketing 8 Aug 2013 | 04:13 pm
Ever wondered what exactly inbound marketing is or how to do it? It’s a much used term these days and b2b marketers all over the planet have been switching on to inbound vs outbound marketing. The b...
Simple WordPress SEO Checklist 29 Jul 2013 | 04:21 pm
We created a WordPress SEO checklist to help our clients get the most out of every blog post. After all the objective of blogging is to attract your target audience and that means search engine optimi...
How Do You Find the Best Speaking Opportunities? 27 Jul 2013 | 02:00 am
If you have decided that conference speaking opportunities are a good way to get your message out, how do you know which of the thousands of conferences out there are worth speaking at? Work your wa....
Does Event Marketing Make Sense for a Market Entry Objective? 25 Jul 2013 | 01:32 am
We are often asked if an event marketing strategy is the right approach for entering a new market. Generally we say yes. But not by putting on your own proprietary events. Instead look for opportunit...
Speaking Opportunities: Practising What We Preach 18 Jul 2013 | 05:03 pm
You will often find us banging the drum about adding speaking opportunities to a brand communications mix. In fact we’ve been organising speaking slots for our clients for years – notably with big br...
Welcome Charlee Gough 8 Jul 2013 | 04:43 pm
Please welcome our newest Klaxon team member, Charlotte ‘Charlee’ Gough. Charlee has worked in marketing, communications and events since 2004 both in agency and in-house worlds. She brings a wide ra...
The 10 Minute Marketing Plan 28 Jun 2013 | 03:08 pm
Have you ever been asked to write a marketing plan but not had a clue where to start? If you need some ideas, take a look at our 10 Minute Marketing Plan below. It’s designed for small and medium bus...
Squeezing Value out of Speaking Opportunities 25 Jun 2013 | 08:33 pm
So you’ve managed to get yourself a speaking opportunity at a good conference, and have your name featured on the printed brochure and online. Unfortunately, this is where the work starts! If you wa...
B2B Marketing Metrics You Should Care About 17 Jun 2013 | 07:05 pm
Marketers are often criticised for not speaking the same language as the CEO. Here are some core b2b marketing metrics you should care about. Continue reading →
