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44% of CMOs: No Need For Alignment With CIO 26 Aug 2013 | 09:29 pm
Senior marketers believe that the leading value of the marketing/IT relationship is the ability to gather data across the enterprise, according to a recent report from the CMO Council, which also deta...
Top Brands on Tumblr: 1 in 4 Reblogged Posts More Than 60 Days Old 26 Aug 2013 | 08:19 pm
Understanding social media posts’ reach and engagement is an important issue for marketers, and one aspect of that effort regards the half-life of a post. Recent data indicates that Facebook posts hav...
Top Influence on Online Purchase Decisions? Deals and Discounts 26 Aug 2013 | 07:20 pm
Reviews matter when it comes to online purchase decisions, but not as much as deals, according to a RetailMeNot.com survey conducted by Ipsos. 56% of US respondents said that deals, discounts or sales...
SMB Followers on Twitter Looking for Updates, Interaction 26 Aug 2013 | 06:27 pm
Twitter has released some research trumpeting the connections that can be made between SMBs and their followers. The survey of 500 followers of SMBs in the US and UK, conducted by Market Probe Interna...
US Out-of-Home Ad Revenues Grew by 5% in Q2 26 Aug 2013 | 05:47 pm
Out-of-home ad spending continues to show solid growth, according to the latest revenue figures out from the Outdoor Advertising Association of America (OAAA). After increased by 4.5% in Q1, revenues ...
Top 10 Cable TV Engagement, Week of Aug. 5-11, 2013 24 Aug 2013 | 12:00 am
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average perce...
Top 10 Broadcast TV Engagement, Week of Aug. 5-11, 2013 23 Aug 2013 | 11:00 pm
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average perce...
Youth, New Living Arrangements and Pay-TV: Does Behavior Match Intent? 23 Aug 2013 | 09:08 pm
Recent research from The Diffusion Group (TDG) has indicated that few “late Millennials” (aged 18-24) living at home are highly inclined to subscribe to a pay-TV service once they strike out on their ...
FBX: Dynamic Ad Units Said to Deliver Strong ROI 23 Aug 2013 | 07:47 pm
Facebook exchange (FBX) units can deliver an ROI comparable to other search and direct response channels, but that’s more likely to be the case for dynamic than static units, according to new data rel...
Online Merchants Seeing Greater Dividends From Paid Than Organic Search Traffic 23 Aug 2013 | 06:44 pm
The online merchants who comprise the MarketLive Performance Index are enjoying the rewards of their greater investments in paid search, according to [download page] a new MarketLive report. During th...
